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All Journal Jurnal Ilmu Sosial dan Ilmu Politik International Journal of Education, Vocational and Social Science
Yudi Harianto Cipta Utama
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Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Phenomenon of Vulnerable Population Exploitation Going Viral on Social Media: A Social Construction of Impression Management Among Content Creators Chriestine Lucia Mamuaya; Mohammad Suud; Heru Dwi Herbowo; Yudi Harianto Cipta Utama; Sugeng Pujileksono; Meyer Eunike Nander; Blandina Suprianata Dewi
International Journal of Education, Vocational and Social Science Vol. 5 No. 01 (2026): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v5i01.2992

Abstract

This study examines the growing phenomenon of vulnerable population exploitation on social media platforms—including TikTok, YouTube, Instagram, and Facebook—in which content creators publish videos featuring elderly individuals, persons with disabilities, children, and impoverished groups to generate digital revenue and audience engagement. Grounded in Peter L. Berger and Thomas Luckmann's theory of Social Construction of Reality and Erving Goffman's Impression Management framework, this research investigates the motivational factors driving content creators to produce such content and the social constructions these creators disseminate through digital platforms. Employing a qualitative approach through literature review and content analysis, the study draws on multiple academic journals, relevant legislation, and publicly accessible social media content. The findings reveal that economic incentive, social recognition, and algorithmic reinforcement are the primary drivers of viral exploitation content. Content creators strategically perform emotional staging—framing scenes of poverty, disability, and suffering—to elicit empathy from audiences and convert it into digital coins, views, and subscribers. This practice constructs a distorted social reality in which vulnerability is commodified and suffering becomes a form of entertainment. The study recommends enhanced multi-stakeholder collaboration among the Ministry of Communication and Information (Kominfo), Ministry of Social Affairs (Kemensos), and Regional Social Services (Dinsos) to regulate exploitative content, alongside greater platform accountability and improved digital literacy among the public.
PEKERJA SOSIAL MEDIS DALAM MENINGKATKAN KUALITAS KESEHATAN PASIEN: PERAN, TANTANGAN, DAN IMPLIKASI KEBIJAKAN DALAM SISTEM PELAYANAN KESEHATAN Chriestine Lucia Mamuaya; Heru Dwi Herbowo; Yudi Harianto Cipta Utama; Fairuz Najla Athira; Zulfa Nabila Assegaf
JURNAL ILMU SOSIAL DAN ILMU POLITIK Vol. 6 No. 1 (2026): Jurnal Ilmu Sosial dan Ilmu Politik
Publisher : Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/juispol.v6i1.5295

Abstract

The complexity of the modern healthcare system demands an approach that not only focuses on the medical aspect but also pays attention to the social and psychological dimensions of patients. In this context, Medical Social Workers (MSW) play an important role as a liaison between patients and the health system to improve quality of life, especially for patients with chronic diseases. This study aims to analyze the role of MSW in improving the quality of life of patients through psychosocial support, facilitation of access to health services, and strengthening patients' capacity in managing their health conditions. The method used is a qualitative approach with literature study and conceptual analysis. The results of the study showed that MSW plays a significant role in helping patients overcome social barriers, reduce stress and anxiety, and increase participation in daily activities. MSW also contributes to promotive and preventive efforts through education and health promotion in the community. The existence of MSW is a strategic element in holistic health services. The integration of medical and social aspects through the role of MSW has been proven to support improving the quality of life of patients and strengthening the effectiveness of the overall health system. Policy implications from this study emphasize the importance of clear regulations, improved professional competence, and strengthened budget allocation for MSW professional development in Indonesia.
Co-Authors Blandina Suprianata Dewi Chriestine Lucia Mamuaya Chriestine Lucia Mamuaya Fairuz Najla Athira Heru Dwi Herbowo Heru Dwi Herbowo Meyer Eunike Nander Mohammad Suud Sugeng Pujileksono Zulfa Nabila Assegaf