Vigata, Merry Cryspine Hermellia
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PERANCANGAN DESAIN ILUSTRASI DIGITAL KECANTIKAN BERDASARKAN PERSPEKTIF PEREMPUAN USIA 13-49 TAHUN Vigata, Merry Cryspine Hermellia; Rizki Taufik Rakhman; Rahmawati
Jurnal Strategi Desain dan Inovasi Sosial Vol. 7 No. 1 (2025): October 2025
Publisher : School of Design Universitas Pelita Harapan

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Abstract

Women's beauty has various standards, one of which is the world standard. How can the world report that women are said to be beautiful so much associated with their faces; thin body shape to white skin and many more. In fact, there are two kinds of perceptions of beauty, namely from within and from outside the woman herself. Therefore, a review is needed based on perceptions of beauty, how the definition of beauty is from the real female subject. This study aims to realize a visualization of beauty itself which is very attached to women, adjusting their subjective opinions and views without mixing in the value of perfection. This research method uses a qualitative method with a process of collecting in-depth interview data on women aged 13 to 49 years. Then processed using the design thinking method into digital visual assets. Keywords: Beauty, Women, Perception, Visualization, Illustration, Qualitative Methods, Age 13-49 years, Design Thinking