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All Journal Benchmarking: Jurnal Manajemen Pendidikan Islam
Fauzan, Ahmad
Universitas Islam Negeri Raden Intan Lampung
Humanities Education Social Sciences

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EFFORTS TO BUILD SCHOOL BRAND IMAGE TO ATTRACT NEW STUDENTS Kurniawan, Doni; Yetri, Yetri; Farida, Farida; Tuala, Riyuzen Praja; Fauzan, Ahmad
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 10, No 1 (2026): BENCHMARKING (Author Geographical Coverage: Negeria, South African and Indonesi
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v10i1.27746

Abstract

This study aims to analyze the efforts of SMA Negeri 2 Bandar Lampung in building its brand image as a means of increasing the interest of new students. The approach used is descriptive qualitative phenomenological with interview, observation, and documentation techniques. The results of the study show that brand image formation is carried out through three main dimensions, namely corporate image, user image, and product image. Corporate image is built through academic and non-academic achievements, teacher professionalism, and public communication that is adaptive to digital developments. User image is formed through the development of religious, disciplined, and inclusive character, which reflects the ethical and integrity-based behavior of students. Meanwhile, product image is demonstrated through modern facilities, quality educational services, and excellent programs that are relevant to the needs of students. The synergy of these three aspects strengthens public trust, increases the number of applicants each year, and affirms SMANDA's position as a competitive and character-building educational institution in Lampung Province.
SCHOOL PRINCIPAL LEADERSHIP BASED ON PROPHETIC LEADERSHIP VALUES IN IMPROVING EDUCATOR PROFESSIONALISM Auliyah, Ayu; Fadillah, M. Kharis; Ilhami, Ilhami; Tuala, Riyuzen Praja; Fauzan, Ahmad
Benchmarking: Jurnal Manajemen Pendidikan Islam Vol 10, No 1 (2026): BENCHMARKING (Author Geographical Coverage: Negeria, South African and Indonesi
Publisher : Universitas Islam Negeri (UIN) Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/benchmarking.v10i1.27750

Abstract

The purpose of this study is to describe the application of prophetic values in school principal leadership and examine its implications for organizational culture at SMA Negeri 2 Bandar Lampung. This study uses a qualitative approach with descriptive methods through in-depth interviews, participatory observation, and documentation studies of the principal, vice principal, administrative head, and several teachers. The results of the study show that the principal applies the value of Shiddiq through honesty and transparency, Amanah through responsibility and accountability, Fathanah through wisdom in decision making, and Tabligh through participatory communication and moral exemplary behavior. The application of these four values contributes to improving teacher professionalism, a collaborative work climate, and effective school management.
Co-Authors Auliyah, Ayu Doni Kurniawan Fadillah, M. Kharis Farida, Farida Ilhami, Ilhami Tuala, Riyuzen Praja Yetri Hasan