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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Mahirah, Arvins Labibah
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Environmental Science Library & Information Science

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Penerapan Konsep Storynomics Tourism Dinas Kominfo Surabaya Dalam Mempromosikan Pariwisata Kota Melalui Akun Instagram @Sapawargasby Mahirah, Arvins Labibah; Roosinda, Fitria Widiyani; Alfraita, Ariyan
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The development of digital technology has encouraged social media, particularly Instagram, to become a strategic platform for tourism promotion through visuals and narratives. Although Surabaya possesses significant potential in historical, cultural, and urban tourism, the city is often perceived as having limited tourist destinations due to promotional strategies that tend to be informative and lack emotional engagement. Therefore, the concept of Storynomics Tourism has been implemented by the Surabaya Communication and Informatics Office through the Instagram account @sapawargasby to present tourism promotion in the form of creative and meaningful storytelling. This study employs a descriptive qualitative method using content analysis, documentation, and. The findings indicate that a story-based approach is able to build emotional connections with the audience and strengthen the positive image of Surabaya’s tourism, thereby potentially changing public perceptions of the city as a diverse destination with historical value
Co-Authors Alfraita, Ariyan Fitria Widiyani Roosinda, Fitria Widiyani