Garuda - Garba Rujukan Digital

Framing of propaganda and negative content in Indonesian media Roosinda, Fitria Widiyani; Suryandaru, Yayan Sakti
Jurnal Studi Komunikasi Vol 4, No 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

The robust development of information has enabled communities to continue to use the internet in various aspects of life. An essential element of information source is social media, which has become an inseparable part of our daily activities. It can be used for various things, one of which is propaganda in politics. Such propaganda impacts the dissemination of misleading information that does not necessarily conform with the core function of mass media. Nevertheless, conflicts of interest caused by media authorities continue to confuse the public regarding information released based on facts or made only for hoax distribution. The purpose of this study was to analyse framing in online news related to propaganda problems and harmful content using the Entman framing method. The practice of hoaxes in cyberspace became a sensational topic after the expose of sites that provided paid hoax news and hate speech in Indonesia during the Indonesian presidential election in 2014. The neutrality of mass media is necessary in order to provide accurate references for the public and to filter out misleading hoaxes. The role of the media institution influences the neutrality of the media. Active participation from the community is also essential in media supervising. Furthermore, the community perceive comfortable in delivering their political participation.

Rebranding Koperasi Intako Melalui Program Redecor Showroom dan Pemberdayaan Digital Marketing Roosinda, Fitria Widiyani; Salshabila, Farah Aulia
WARTA LPM WARTA LPM, Vol. 24, No. 2, April 2021
Publisher : Universitas Muhammadiyah Surakarta

Koperasi INTAKO (Industri Tas dan Koper) merupakan industri kecil yang juga rumah bagi para perajin kulit di Tanggulangin. Sejak terjadinya lumpur Lapindo tahun 2006, industri ini sempat gulung tikar. Banyak perajin yang beralih menjadi buruh pabrik. Kondisi INTAKO mengalami krisis, dikarenakan berkurangnya jumlah perajin dan sedikitnya pembeli. Tak hanya itu, rintangan juga datang dari semakin ketatnya persaingan pasar, terutama pada industri tas. Rintangan dari gelombang barang impor yang murah menjadi pesaing utama bagi perajin di kawasan selatan Sidoarjo ini. Awal tahun 2017, INTAKO mulai berkembang kembali. Para pengurus membuat program yang menarik jumlah pembeli dan membenahi internal. Guna mendukung usaha ini, Universitas Bhayangkara melakukan KKN Tematik di INTAKO. Program yang dilakukan adalah melakukan rebranding berupa mendekor ulang showroom tas, penambahan komponen pendukung untuk display produk serta memberdayakan digital marketing melalui pembuatan akun Instagram beserta konten foto produk. Program ini bertujuan agar meningkatkat branding INTAKO dengan menghasilkan showroom disertai spot foto yang iconic dan meningkatkan kesadaran dan pemahaman kepada pengurus serta karyawan INTAKO tentang pentingnya penggunaan sosial media sebagai platform untuk promosi dan meningkatkan penjualan produk. Ada 3 tahap yang dilakukan, yaitu mendekorasi penempatan produk unggulan dari perajin, mengoptimalkan digital marketing melalui pengambilan foto produk, dan pembuatan akun Instagram. Hasil yang didapat, saat ini INTAKO sudah memiliki showroom khusus produk baru dan produk unggulan dan memiliki database digital mengenai foto-foto produk. Media promosi digital ini akan menambah peningkatan jumlah penjualan produk tas kulit dan membuat masyarakat lebih mengenal industri tas dan koper di Tanggulangin, Sidoarjo ini.

Digital branding kedung ayu sebagai destinasi wisata keluarga berbasis kearifan lokal roosinda, fitria widiyani; Ayu P, Delmarrich Bilga; Ekantoro, Julyanto
Jurnal Komunikasi Profesional Vol 5 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Family travel destinations developed after the Covid-19 pandemic. Kedung Ayu is one of the tourist destinations with local wisdom in Ledug Village, Prigen District, Pasuruan Regency. The village of Ledug, where most of the residents are farming ornamental flowers, only rely on income from selling ornamental flowers, even though in that village there are other potentials that can be developed, one of which is a river with three waterfalls. Previously, this river had been filled with plastic waste for decades and various wastes, both dry and liquid. Its smells not good, plus many dry waste, also anonymous. The Abdimas program which aim developed digital branding with four programs has made the river a new family tourist destination named Kedung Ayu. The four programs are the socialization of family tourism, optimization of river cleaning, making Instagrammable photo spots and social media branding. The four programs are expected to empower villagers by increasing the number of visits through promotions both online and offline.Keywords: Â Digital Branding; Kedung Ayu; Family Travel Destination; Local Wisdom.

Framing of propaganda and negative content in Indonesian media Roosinda, Fitria Widiyani; Suryandaru, Yayan Sakti
Jurnal Studi Komunikasi Vol. 4 No. 1 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i1.2111

The robust development of information has enabled communities to continue to use the internet in various aspects of life. An essential element of information source is social media, which has become an inseparable part of our daily activities. It can be used for various things, one of which is propaganda in politics. Such propaganda impacts the dissemination of misleading information that does not necessarily conform with the core function of mass media. Nevertheless, conflicts of interest caused by media authorities continue to confuse the public regarding information released based on facts or made only for hoax distribution. The purpose of this study was to analyse framing in online news related to propaganda problems and harmful content using the Entman framing method. The practice of hoaxes in cyberspace became a sensational topic after the expose of sites that provided paid hoax news and hate speech in Indonesia during the Indonesian presidential election in 2014. The neutrality of mass media is necessary in order to provide accurate references for the public and to filter out misleading hoaxes. The role of the media institution influences the neutrality of the media. Active participation from the community is also essential in media supervising. Furthermore, the community perceive comfortable in delivering their political participation.

Digital branding kedung ayu sebagai destinasi wisata keluarga berbasis kearifan lokal roosinda, fitria widiyani; Ayu P, Delmarrich Bilga; Ekantoro, Julyanto
Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Family travel destinations developed after the Covid-19 pandemic. Kedung Ayu is one of the tourist destinations with local wisdom in Ledug Village, Prigen District, Pasuruan Regency. The village of Ledug, where most of the residents are farming ornamental flowers, only rely on income from selling ornamental flowers, even though in that village there are other potentials that can be developed, one of which is a river with three waterfalls. Previously, this river had been filled with plastic waste for decades and various wastes, both dry and liquid. Its smells not good, plus many dry waste, also anonymous. The Abdimas program which aim developed digital branding with four programs has made the river a new family tourist destination named Kedung Ayu. The four programs are the socialization of family tourism, optimization of river cleaning, making Instagrammable photo spots and social media branding. The four programs are expected to empower villagers by increasing the number of visits through promotions both online and offline.Keywords: Â Digital Branding; Kedung Ayu; Family Travel Destination; Local Wisdom.

Literasi Digital Kelompok Tani Bunga 'Cemara Emas' Dalam Meningkatkan Branding Destination Wisata Bunga Desa Ledug Kec. Prigen Kab.Pasuruan Roosinda, Fitria Widiyani; Permatasari, Delmarrich Bilga Ayu; Prihandari, Dewi
Jurnal Karya Abdi Masyarakat Vol. 4 No. 3 (2020): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Kampung Bunga 28 merupakan kampung bunga yang terletak di Kecamatan Prigen Kabupaten Pasuruan. Kampung bunga yang memiliki pemandangan yang indah dengan penduduk yang ramah dan solid, akan tetapi letak yang kurang dikenal oleh masyarakat luar daerah tersebut menyebabkan penurunan grafik penujualan tanaman hias yang tidak begitu tinggi. Hal ini dikarenakan kurangnya wawasan mengenai strategi pemasaran yang modern, sehingga perlunya pembekalan mengenai pemasaran secara modern yaitu pemasaran digital.Pemasaran digital adalah pemasaran yang dilakukan secara online dan tanpa batasan waktu sehingga dapat diakses kapan pun dan dimanapun, sehingga guna mendukung usaha ini, Universitas Bhayangkara melakukan kegiatan KKN Tematik di Kampung Bunga Desa Ledug dengan Program yang dilakukan adalah melakukan perapihan lingkungan dan tampilan tanaman toko, penambahan komponen pendukung untuk menampilkan produk serta memberdayakan pemasaran digital melalui pembuatan akun Instagram, dan shopee serta konten foto produk. Program ini bertujuan untuk menjadikan Kampung Bunga Desa Ledug sebagai objek wisata baru dengan menyuguhkan berbagai macam spot foto yang instagramable, keindahan alam dan tempat bercengkrama dengan nuansa alam serta dialiri air sungai yang bersih sehingga meningkatkan kesadaran dan pemahaman kepada penduduk Desa Ledug tentang pentingnya penggunaan media sosial sebagai platform untuk promosi dan meningkatkan penjualan produk. Ada 3 tahap yang dilakukan, yaitu mendekorasi penempatan produk unggulan, mengoptimalkan pemasaran digital melalui pengambilan foto serta pembuatan akun Instagram dan shopee.Pencapaian yang didapat selama merangkai kegiatan tersebut dengan hasil saat ini Kampung Bunga Desa Ledug sudah memiliki berbagai macam objek wisata dan memiliki akun media sosial yang berisikan produk â€“ produk tanaman hias serta marketplace untuk pemasaran digital. Media promosi digital ini berpotensiakan meningkatkan grafik penjualan tanaman hias dan membuat masyarakat lebih mengenal Kampung Bunga Desa Ledug.

Corporate Communication through the Campaign of Consuming Jamu Roosinda, Fitria Widiyani
Jurnal The Messenger Vol. 13 No. 1 (2021): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i1.2245

This research is motivated by the phenomenon of increasing consumption of empon-empon products by the community since the emergence of the Covid-19 pandemic in Indonesia. Empon-empon is ones of jamu (traditional herbal drink) which the ingredients is consisting of ginger, turmeric and other spices. The community believes that empon-empon is able to prevent from Covid-19. This contributes to build simultaneous awareness of the community and ultimately creates a lifestyle of consuming jamu. This situation is used by jamu corporate (Jamu Iboe) to conduct campaigns to drink jamu to increase sales of their products. This study aims to determine the campaign strategy for drinking jamu, how the community responds to the campaign, and what jamu products are most in demand. Qualitative descriptive is the method used in this research by conducting in-depth interviews. This research concludes that jamu corporates carry out their corporate communication program strategies through social media by inviting people to drink jamu and unite to prevent and fight Covid-19. The public response to jamu is very high, compared to before the pandemic. The most popular herbs are ginger, white turmeric, temulawak and sambiloto.

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