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All Journal ProBisnis : Jurnal Manajemen
Sari, Lilik Intan
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Effect of Value Perception, Product Quality, and Product Trust on the Purchase Intention of Cushion Glad 2 Glow Die-Commerce Tiktok Shop Products (Case Study Among Generation Z Surakarta) Sari, Lilik Intan; Wijiastuti, Sri; Choerudin, Achmad
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): January: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to investigate how Perception of Value, Product Quality, and Product Trust affect the Purchase Intention of Cushion Glad 2 Glow on  the TikTok Shop E-Commerce platform  which is the focus of this study. The approach used in this study is quantitative. Data was collected through a questionnaire distributed to 80 respondents from Generation Z in Surakarta, with a sampling technique using Google Form. Data analysis was carried out with the help of SPSS version 21. The results show that Value Perception has a positive and significant influence on Purchase Intent, while Product Quality has a negative and insignificant influence, and Product Confidence shows a positive but not significant influence on Purchase Intent.
Co-Authors Achmad Choerudin SRI WIJIASTUTI