Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Escalate : Economics and Business Journal
r Iim Takwim
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Product Innovation and Brand Image on Purchase Interest at Tiema Collection in Majalaya Sub-District Salsabil Putri Nurdianti; r Iim Takwim
Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i02.417

Abstract

The increasingly competitive fashion industry requires businesses to continuously innovate their products and build a strong brand image in order to attract consumers. Purchasing interest is an important indicator of marketing success because it reflects consumers' interest and intention to purchase a product. Therefore, companies need to understand the factors that can influence consumer purchasing interest. This study aims to describe product innovation, brand image, and purchasing interest, as well as analyze the influence of product innovation and brand image, both partially and simultaneously, on consumer purchasing interest in Tiema Collection in Majalaya District. The research method used is a quantitative method with a descriptive and verification approach. Data were collected through the distribution of questionnaires to Tiema Collection consumers using a Likert scale, then analyzed using multiple linear regression analysis techniques. Descriptive analysis results show that product innovation is in the strong category, brand image is in the strong category, and consumer purchase interest is in the very strong category. The results of the verification analysis show that product innovation does not have a significant effect on consumer purchasing interest, even though it has a positive direction of influence. Meanwhile, brand image has a positive and significant effect on consumer purchasing interest. Furthermore, the simultaneous test results show that product innovation and brand image together have a significant effect on the purchasing interest of Tiema Collection consumers in Majalaya District. It can be concluded that brand image plays a more dominant role in influencing consumer purchase intention, while product innovation acts as a supporting factor.
The Influence of Price and Location on Purchasing Decisions at the Mojok Yuk Shop Batununggal Bandung City Syalwa Rezkia Muhti; r Iim Takwim
Escalate : Economics and Business Journal Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizat
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i01.420

Abstract

The culinary industry in Bandung faces intense competition, with Kedai Mojok Yuk Batununggal experiencing declining sales from Rp14,729,000 (May 2025) to Rp11,324,000 (October 2025) due to uncompetitive prices and non-strategic location; this study aims to analyze the partial and simultaneous effects of price and location on purchasing decisions using a quantitative descriptive-verification approach on a population of 2,767 consumers (May-October 2025) with a sample of 96 respondents, employing questionnaires and observations analyzed via classical assumption tests, multiple linear regression (Y=6.953+0.712X1+0.539X2), t-tests, F-tests, and coefficient of determination (adjusted R²=0.753); results show price positively and significantly affects purchasing decisions (t=5.381, p<0.001), location positively and significantly affects purchasing decisions (t=4.474, p<0.001), and both simultaneously significant (F=145.550, p<0.001); thus, price and location are key drivers of purchasing decisions, recommending the shop optimize competitive pricing and location accessibility for sales recovery.
Co-Authors Salsabil Putri Nurdianti Syalwa Rezkia Muhti