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All Journal Jurnal Kajian Dan Penalaran Ilmu Manajemen Escalate : Economics and Business Journal
Syalwa Rezkia Muhti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan Danang Nugroho; Salsabil Putri Nurdianti; Regita Fatrisia Agustina; Isni Suci Ramdina; Syalwa Rezkia Muhti
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 2 No. 2 (2024): April : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v2i2.412

Abstract

Kinerja serta perilaku etis karyawan disesuaikan oleh kepemimpinan, dimana pemimpin perlu memiliki integritas untuk memastikan keselarasan tindakan mereka dengan nilai organisasi. Studi ini menerapkan pendekatan kualitatif dan menggunakan review literatur untuk mengeksplorasi pentingnya etika kepemimpinan dalam mendukung produktivitas serta keberlangsungan karyawan. Penelitian menunjukkan bahwa etika kepemimpinan memiliki dampak yang besar terhadap kinerja karyawan dan dapat berfungsi sebagai pendorong motivasi.
The Influence of Price and Location on Purchasing Decisions at the Mojok Yuk Shop Batununggal Bandung City Syalwa Rezkia Muhti; r Iim Takwim
Escalate : Economics and Business Journal Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizat
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i01.420

Abstract

The culinary industry in Bandung faces intense competition, with Kedai Mojok Yuk Batununggal experiencing declining sales from Rp14,729,000 (May 2025) to Rp11,324,000 (October 2025) due to uncompetitive prices and non-strategic location; this study aims to analyze the partial and simultaneous effects of price and location on purchasing decisions using a quantitative descriptive-verification approach on a population of 2,767 consumers (May-October 2025) with a sample of 96 respondents, employing questionnaires and observations analyzed via classical assumption tests, multiple linear regression (Y=6.953+0.712X1+0.539X2), t-tests, F-tests, and coefficient of determination (adjusted R²=0.753); results show price positively and significantly affects purchasing decisions (t=5.381, p<0.001), location positively and significantly affects purchasing decisions (t=4.474, p<0.001), and both simultaneously significant (F=145.550, p<0.001); thus, price and location are key drivers of purchasing decisions, recommending the shop optimize competitive pricing and location accessibility for sales recovery.
Co-Authors Danang Nugroho Isni Suci Ramdina r Iim Takwim Regita Fatrisia Agustina Salsabil Putri Nurdianti