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All Journal Jurnal Kajian Dan Penalaran Ilmu Manajemen Escalate : Economics and Business Journal
Salsabil Putri Nurdianti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan Danang Nugroho; Salsabil Putri Nurdianti; Regita Fatrisia Agustina; Isni Suci Ramdina; Syalwa Rezkia Muhti
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 2 No. 2 (2024): April : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v2i2.412

Abstract

Kinerja serta perilaku etis karyawan disesuaikan oleh kepemimpinan, dimana pemimpin perlu memiliki integritas untuk memastikan keselarasan tindakan mereka dengan nilai organisasi. Studi ini menerapkan pendekatan kualitatif dan menggunakan review literatur untuk mengeksplorasi pentingnya etika kepemimpinan dalam mendukung produktivitas serta keberlangsungan karyawan. Penelitian menunjukkan bahwa etika kepemimpinan memiliki dampak yang besar terhadap kinerja karyawan dan dapat berfungsi sebagai pendorong motivasi.
The Effect of Product Innovation and Brand Image on Purchase Interest at Tiema Collection in Majalaya Sub-District Salsabil Putri Nurdianti; r Iim Takwim
Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i02.417

Abstract

The increasingly competitive fashion industry requires businesses to continuously innovate their products and build a strong brand image in order to attract consumers. Purchasing interest is an important indicator of marketing success because it reflects consumers' interest and intention to purchase a product. Therefore, companies need to understand the factors that can influence consumer purchasing interest. This study aims to describe product innovation, brand image, and purchasing interest, as well as analyze the influence of product innovation and brand image, both partially and simultaneously, on consumer purchasing interest in Tiema Collection in Majalaya District. The research method used is a quantitative method with a descriptive and verification approach. Data were collected through the distribution of questionnaires to Tiema Collection consumers using a Likert scale, then analyzed using multiple linear regression analysis techniques. Descriptive analysis results show that product innovation is in the strong category, brand image is in the strong category, and consumer purchase interest is in the very strong category. The results of the verification analysis show that product innovation does not have a significant effect on consumer purchasing interest, even though it has a positive direction of influence. Meanwhile, brand image has a positive and significant effect on consumer purchasing interest. Furthermore, the simultaneous test results show that product innovation and brand image together have a significant effect on the purchasing interest of Tiema Collection consumers in Majalaya District. It can be concluded that brand image plays a more dominant role in influencing consumer purchase intention, while product innovation acts as a supporting factor.
Co-Authors Danang Nugroho Isni Suci Ramdina r Iim Takwim Regita Fatrisia Agustina Syalwa Rezkia Muhti