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p-Index From 2021 - 2026
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All Journal Journal of Digital Literacy and Volunteering
Al Hafiz, Dzaki
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Computer Science & IT Decision Sciences, Operations Research & Management Other

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Eksplorasi dan Visualisasi Data Transaksi Online Retail Untuk Mendukung Pengambilan Keputusan Bisnis Al Hafiz, Dzaki; Hermanto, Muhammad Haris; Setiawan, Anton; Hasibuan, Muhammad Said
Journal of Digital Literacy and Volunteering Vol. 4 No. 1 (2026): January
Publisher : Puslitbang Akademi Relawan TIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57119/litdig.v4i1.195

Abstract

The growth of e-commerce generates large and complex transaction data volumes requiring in-depth analysis for business decision-making support. This research applies Exploratory Data Analysis (EDA) approach to the Online Retail UCI dataset (541,909 transactions, 2010-2011) using Python on Google Colab for data cleaning, yielding 392,692 valid records. Analysis focuses on time trends of transactions and revenue, top 7 products by quantity and revenue, and sales distribution across regions through interactive Looker Studio dashboard. Findings reveal seasonal transaction patterns, differences between high-volume vs high-revenue products, and United Kingdom dominance (80% revenue). The interactive dashboard with time and country filters enables flexible data exploration for promotion strategy, inventory management, and market expansion decisions. This research proves data visualization effectiveness as a retail online business decision support system.
Co-Authors Hermanto, Muhammad Haris M Said Hasibuan Setiawan, Anton