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All Journal Eastasouth Journal of Effective Community Services PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Rahmatyadi, Chandera
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The Impact of Eco-Friendly Packaging Innovation and Green Branding Communication on Image Green Brand KFC Asia Megamas Medan: Dampak Inovasi Kemasan Ramah Lingkungan dan Komunikasi Green Branding terhadap Citra Merek KFC Asia Megamas Medan Rahmatyadi, Chandera; Hommy Dorthy Ellyany Sinaga
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.361

Abstract

This study addresses the challenges arising by increasing environmental concerns and packaging waste in fast food outlets by examining the impact of eco-friendly packaging innovations and green brand communication on the green brand image of KFC Asia Megamas Medan. The aim was to assess the individual effects of green packaging and green brand communication on brand image as well as combined influence. A quantitative approach was used, with incidental sampling techniques to study about 100 KFC consumers, and the data were analyzed with SPSS through validity, reliability, classical assumption tests and multiple linear regression. The results revealed that both eco-friendly packaging innovation and green brand communication had a significant positive effect on green brand image and collectively explained 57.8% of the variance. The results of this study show that integrating eco-friendly packaging innovations with transparent green branding communication can strengthen consumer perception of the image of fastfood brands and direct practical sustainability strategies.
Pendampingan Pengurusan Legalitas Usaha (NIB dan Sertifikasi Halal) bagi UMKM Pemula untuk Mendukung Keberlanjutan Bisnis Situmorang, Irvan Rolyesh; Kholi, Wilbert; Rahmatyadi, Chandera; Fredericko, Alexander; Holy, Jefry
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.561

Abstract

Pengabdian ini mengkaji pelaksanaan pendampingan pengurusan legalitas usaha berupa Nomor Induk Berusaha (NIB) dan Sertifikasi Halal bagi UMKM pemula yang belum memiliki legalitas formal. Program ini bertujuan meningkatkan kesadaran hukum dan mendukung keberlanjutan usaha melalui pendampingan terstruktur. Pendekatan partisipatif digunakan dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi selama kegiatan yang melibatkan 25 UMKM pemula. Hasil menunjukkan bahwa sebelum pendampingan sebagian besar peserta belum memahami sistem Online Single Submission dan prosedur sertifikasi halal. Setelah kegiatan berlangsung, 88% peserta berhasil memperoleh NIB dan 60% menyelesaikan proses pengajuan sertifikasi halal.
Co-Authors Fredericko, Alexander Holy, Jefry Hommy Dorthy Ellyany Sinaga Kholi, Wilbert Situmorang, Irvan Rolyesh