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All Journal Jurnal Ilmu Pariwisata Hospitaliti
Tesalonika Kaunang
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Social Sciences

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PENGARUH KUALITAS PELAYANAN, STRATEGI PEMASARAN DAN FASILITAS TERHADAP KEPUASAN TAMU DI HOTEL GRAN PURI MANADO Sony Wijanarko; Helni Desty Yanice Lagarense; Meylita Laikun; Tesalonika Kaunang
Jurnal Hospitaliti Vol. 4 No. 2 (2025): Jurnal Hospitaliti
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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This study aims to examine the effect of service quality, marketing strategy, and facilities on guest satisfaction at Hotel Gran Puri Manado. The research employed a quantitative approach using a survey method, with data collected from 30 hotel guests as respondents. Data were obtained through a structured questionnaire measuring guests’ perceptions of service quality, marketing strategy, and facilities in relation to their overall satisfaction. The data were analyzed using multiple linear regression analysis. The results indicate that service quality, marketing strategy, and facilities have a significant effect on guest satisfaction at Hotel Gran Puri Manado. Among these variables, marketing strategy and facilities emerge as dominant factors influencing guest satisfaction. The findings of this study provide practical implications for hotel management, emphasizing that continuous improvement in service quality, effective marketing strategies, and adequate facilities is essential to enhance guest satisfaction and maintain competitiveness in the hospitality industry.
Analisis dan Strategi Pengembangan Objek Wisata Pantai Batu Buaya di Desa Busisingo Kecamatan Tutuyan Kabupaten Bolaang Mongondow Timur Ruslani; Marthen Tombeg; Sony Wijanarko; Bella Makaminang; Tesalonika Kaunang
Jurnal Ilmu Pariwisata Vol. 4 No. 2 (2025): Jurnal Ilmu Pariwisata
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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The tourism industry is an important contributor to the global economy, generating revenue, employment opportunities, and infrastructure investment. The development of sustainable tourism is essential to preserve the environment and ensure social sustainability. This study aims to analyze and formulate development strategies for Batu Buaya Beach, a tourism destination located in East Bolaang Mongondow Regency, North Sulawesi, Indonesia. The research employed direct observation methods and interviews with the village head, local residents, beach managers, and tourists. The results indicate that the main strengths of Batu Buaya Beach include its natural beauty, unique rock formations, and relatively complete facilities. However, several weaknesses were identified, such as limited road access, suboptimal infrastructure management, and an unstable number of visitors. Opportunities for improvement include infrastructure development, ecotourism development, facility integration, and the utilization of existing facilities for ecotourism programs. The threats faced consist of competition with other tourist destinations, environmental degradation, and excessive dependence on investors. The proposed development strategies include prioritizing road access improvements, designing sustainable ecotourism programs, creating new attractions to stabilize visitor numbers, and developing unique ecotourism programs to increase tourist visits. This study concludes that Batu Buaya Beach has significant potential for tourism development.
Co-Authors Bella Makaminang Helni Desty Yanice Lagarense Marthen Tombeg Meylita Laikun Ruslani Sony Wijanarko