Garuda - Garba Rujukan Digital

Strategi Pemasaran Digital Berbasis Live Streaming TikTok: Dampaknya terhadap Penjualan dan Brand Engagement Avoskin di Indonesia Winda Kartika; Ratu Chaterine Fajri; Dini Safitri; Valdi Mughni Budiman
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10362

Live streaming telah dimanfaatkan menjadi menjadi salah satu saluran belanja daring yang diminati, dengan fitur yang memungkinkan komunikasi dua arah secara langsung antara host dan audiens. AVOSKIN memanfaatkan fitur TikTok Live untuk memperkenalkan produknya dengan pendekatan edukatif—host tidak hanya menawarkan produk, tetapi juga menjelaskan manfaat bahan alami seperti ekstrak kiwi dan centella asiatica, serta komitmen brand terhadap kemasan ramah lingkungan. Melalui metode observasi kualitatif, penelitian ini menemukan bahwa sesi live streaming AVOSKIN berhasil meningkatkan penjualan sekaligus memperkuat citra merek karena konsumen merasa lebih percaya setelah mendapat penjelasan langsung dan bisa bertanya secara interaktif. Hasilnya, live streaming terbukti menjadi strategi pemasaran digital yang efektif, terutama bagi brand yang ingin membangun hubungan jujur dan transparan dengan pelanggan di era belanja daring.

Digitalisasi Digitalisasi Pertanian Melalui Platform Online untuk Meningkatkan Pendapatan KWT Sedap Malam Ratu Chaterine Fajri Ratu; Dini Safitri; Putri Irmala Sari; Supri Yanto; Valdi Mughni Budiman; Winda Kartika
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 1 (2025): JANUARI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v4i1.110

Agricultural digitalization has become a strategic step in enhancing the competitiveness and income of farmers in the digital era. The method was used in participatory action, involving 25 members of the Sedap Malam KWT. The training is conducted in three stages: introduction to the concept of digital marketing, practical use of e-commerce platforms, and evaluation of online sales results. Data collection techniques include observation, interviews, and analysis of sales reports during the month prior to the training. The results of the dedication show a significant increase in the average income of KWT members by 66,87% after implementing online marketing strategies. In addition, digital literacy among participants increased by 90,83%. Therefore, agricultural product marketing training through online platforms is effective in increasing the income and digital capacity of the Sedap Malam KWT. This dedication recommends the expansion of similar programs to other farmer groups to encourage digital transformation in the agricultural sector.

Digitalisasi Digitalisasi Pertanian Melalui Platform Online untuk Meningkatkan Pendapatan KWT Sedap Malam Ratu Chaterine Fajri Ratu; Dini Safitri; Putri Irmala Sari; Supri Yanto; Valdi Mughni Budiman; Winda Kartika
JURNAL ABDIMAS DOSMA (JAD) Vol. 4 No. 1 (2025): JANUARI
Publisher : IKATAN ALUMNI DOSEN MAGANG KEMENRISTEKDIKTI TAHUN ANGKATAN 2017

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70522/jad.v4i1.110

Agricultural digitalization has become a strategic step in enhancing the competitiveness and income of farmers in the digital era. The method was used in participatory action, involving 25 members of the Sedap Malam KWT. The training is conducted in three stages: introduction to the concept of digital marketing, practical use of e-commerce platforms, and evaluation of online sales results. Data collection techniques include observation, interviews, and analysis of sales reports during the month prior to the training. The results of the dedication show a significant increase in the average income of KWT members by 66,87% after implementing online marketing strategies. In addition, digital literacy among participants increased by 90,83%. Therefore, agricultural product marketing training through online platforms is effective in increasing the income and digital capacity of the Sedap Malam KWT. This dedication recommends the expansion of similar programs to other farmer groups to encourage digital transformation in the agricultural sector.

PERANCANGAN SISTEM INFORMASI FRONT OFFICE HOTEL BERBASIS WEB DENGAN PEMODELAN UML DAN INTEGRASI SMART ROOM Muhammad Fadli; Rifka Simbolon; Izza Maulida Santoso; Valdi Mughni Budiman; Hadori Rosadi; Budi Rahman
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 11 No 1 (2026): Januari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v11i1.7459

The rapid advancement of digital technology has significantly transformed the hospitality industry, particularly in enhancing front office services as the primary point of interaction between guests and the hotel. This study aims to design a web-based front office information system integrated with smart room technology, utilizing Unified Modeling Language (UML) as the modeling approach. The developed system, named SIFOHSMART, combines administrative data management functions with intelligent service features based on the Internet of Things (IoT). The main innovation of this system lies in the automatic notification feature from smart panels in guest rooms to the front office, enabling real-time detection and handling of complaints. This research adopts a prototyping methodology, including literature review, field observations, stakeholder interviews, user requirements analysis, UML diagram design (use case and activity), and system testing. The results demonstrate that the system improves operational efficiency, accelerates service response time, and supports data-driven decision-making. The contribution of this study extends beyond technological innovation by incorporating a human-centered design approach that considers usability and convenience for hotel staff. This system has the potential to serve as a reference model for developing adaptive and sustainable hotel information systems in the modern hospitality sector.

PERSPEKTIF BIBLIOMETRIK TERHADAP INTEGRASI METAVERSE DALAM PENDIDIKAN: TREN PUBLIKASI, PENULIS, DAN ARAH PENELITIAN TERKINI Muhammad Fadli; Dian Sri Purwanti; Windia Hanifah; Valdi Mughni Budiman; Rifka Simbolon; Riyan Maruly; Amarudin
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 11 No 2 (2026): Juli
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v11i2.8047

The Metaverse has emerged as a promising digital technology in education due to its ability to create immersive, interactive, and collaborative learning environments. This study aims to analyze the development of research on the integration of the Metaverse in education through a bibliometric approach. The research data were collected from the Dimensions database using the keywords “Metaverse” and “Education,” resulting in a total of 636 publications published between 2015 and 2025. Bibliometric analysis was conducted and visualized using VOSviewer software to identify publication trends, productive authors, leading contributing countries, and emerging research themes. The findings reveal a significant increase in the number of publications since 2021, with the highest publication output recorded in 2024. China, South Korea, and the United States were identified as the leading contributors to the field, while Hwang G.J. was recognized as one of the most prolific authors. Keyword network analysis indicates that the dominant research themes focus on the Metaverse, Virtual Reality, Augmented Reality, learning, and immersive learning experiences. Furthermore, emerging topics such as digital twins, artificial intelligence, and technology acceptance have begun to gain attention as potential directions for future research. These findings suggest that Metaverse research in education is developing in a multidisciplinary manner and holds significant potential to support the transformation of digital learning in the future.

Brand Authenticity Dalam Perspektif Konsumen: Analisis Kualitatif Dan Regresi Logistik Ulasan Shopee Di Indonesia Valdi Mughni Budiman; Dini Safitri; Ratu Chaterine Fajri; Winda Kartika
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.15803

The rapid growth of e-commerce in Indonesia has transformed the dynamics of consumer–brand relationships in digital environments. In such contexts, brand authenticity becomes a critical factor influencing consumer perception, trust, and evaluation. This study aims to analyze consumer perceptions of brand authenticity within the Shopee platform by integrating qualitative thematic analysis and quantitative logistic regression. The research employed a mixed-method approach using 2,937 Shopee user reviews consisting of review texts, ratings, and sentiment labels. Thematic analysis was conducted to identify dimensions of brand authenticity reflected in consumer narratives, while logistic regression was used to examine the influence of rating on sentiment polarity. The findings reveal that rating significantly affects the probability of positive sentiment. Furthermore, brand authenticity in Shopee is constructed through three dominant dimensions: credibility (consistency between product description and reality), integrity (transparency and system reliability), and continuity (consistency of user experience over time). The results indicate that authenticity in e-commerce is experience-based rather than solely identity-based, where user-generated reviews and ratings function as credibility signals under conditions of information asymmetry. This study contributes to the literature by extending the concept of brand authenticity into a digital marketplace context and provides practical implications for e-commerce platforms in managing system consistency, transparency, and consumer trust.

Utilizing Google Workspace for Teaching English as A Foreign Language Muhammad Fadli; Valdi Mughni Budiman; Syaifuddin Muhammad Mirza
DIAJAR: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/diajar.v4i3.4496

The rapid advancements in information and communication technology (ICT) have transformed the education sector, particularly in integrating digital tools into teaching practices. This study explores the utilization of Google Workspace for Education in teaching English as a foreign language at Politeknik Negeri Lampung. Using a qualitative descriptive method, data were collected through semi-structured interviews with five English lecturers. The findings reveal that tools like Google Classroom, Docs, Slides, Meet, and Drive. Enhance teaching efficiency, foster collaboration, and improve student engagement. These tools support diverse teaching learning activities, including material preparation, interactive learning, and formative and summative assessments. Moreover, the accessibility of Google Workspace allows learning to take place anytime and anywhere, aligning with the demands of modern education. This study underscores the importance of lecturers developing ICT skills to leverage digital tools effectively and create innovative learning environments. The integration of Google Workspace significantly contributes to improving the quality of English language teaching learning in the digital era.

Strategi Pemasaran Digital Berbasis Live Streaming TikTok: Dampaknya terhadap Penjualan dan Brand Engagement Avoskin di Indonesia Winda Kartika; Ratu Chaterine Fajri; Dini Safitri; Valdi Mughni Budiman
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10362

Live streaming telah dimanfaatkan menjadi menjadi salah satu saluran belanja daring yang diminati, dengan fitur yang memungkinkan komunikasi dua arah secara langsung antara host dan audiens. AVOSKIN memanfaatkan fitur TikTok Live untuk memperkenalkan produknya dengan pendekatan edukatif—host tidak hanya menawarkan produk, tetapi juga menjelaskan manfaat bahan alami seperti ekstrak kiwi dan centella asiatica, serta komitmen brand terhadap kemasan ramah lingkungan. Melalui metode observasi kualitatif, penelitian ini menemukan bahwa sesi live streaming AVOSKIN berhasil meningkatkan penjualan sekaligus memperkuat citra merek karena konsumen merasa lebih percaya setelah mendapat penjelasan langsung dan bisa bertanya secara interaktif. Hasilnya, live streaming terbukti menjadi strategi pemasaran digital yang efektif, terutama bagi brand yang ingin membangun hubungan jujur dan transparan dengan pelanggan di era belanja daring.

Pendampingan Pengembangan Ide Konten Kreatif Untuk Pembuatan Konten di Media Sosial pada Tapis Jejama Kham Dini Safitri; Ratu Chaterine Fajri; Winda Kartika; Valdi Mughni Budiman
Devotion: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2025): Desember
Publisher : Lembaga Penelitian dan Publikasi Ilmiah, Yayasan Yuta Pendidikan Cerdas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62282/devotion.v3i1.13-22

Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan penting dalam perekonomian Indonesia, termasuk di Provinsi Lampung. Salah satu UMKM unggulan adalah Tapis Jejama Kham yang memproduksi kain tapis khas Lampung. Namun, pemasaran produknya melalui media sosial belum optimal akibat kurangnya pengetahuan dalam pengembangan konten kreatif. Kegiatan pengabdian ini bertujuan untuk meningkatkan kemampuan pemasaran digital melalui pendampingan pengembangan ide konten kreatif di media sosial. Metode pelaksanaan meliputi penyampaian materi, pelatihan praktik langsung, dan evaluasi. Hasilnya menunjukkan peningkatan pemahaman peserta mengenai strategi pemasaran digital, pentingnya storytelling, dan optimalisasi penggunaan platform seperti Instagram dan Tik-Tok. Peserta juga mampu menghasilkan konten yang lebih menarik dan relevan. Kegiatan ini berhasil mengatasi kendala seperti kurangnya pengetahuan digital marketing dan penggunaan media sosial yang belum maksimal. Simpulan dari kegiatan ini adalah strategi konten kreatif berbasis storytelling dan konsistensi dalam pengelolaan media sosial dapat meningkatkan engagement, memperluas jangkauan pasar, serta melestarikan nilai budaya kain tapis. Rekomendasi bagi UMKM adalah membentuk tim digital marketing untuk memastikan keberlanjutan strategi yang telah diajarkan.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search