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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Muh Abdul Aziz
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THE EFFECT OF SERVICE QUALITY AND PROMOTION MEDIATED BY CONSUMER SATISFACTION ON CUSTOMER LOYALTY AT CV. ANANDA LINK Raehan Ananda; Muh Abdul Aziz; Muhammad Khairul Amal
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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The increasingly tight competition in the service industry demands companies to be able to retain customers by increasing loyalty. Customer loyalty is not only influenced by service quality and promotion, but also by the level of customer satisfaction as a mediating factor. This study aims to analyze the effect of service quality and promotion on customer loyalty with customer satisfaction as a mediating variable at CV. Ananda Link Sukabumi. This study uses a quantitative approach with a causal design. Data were obtained by distributing questionnaires to 175 active customers of CV. Ananda Link selected using the Krejcie and Morgan technique. Data analysis was performed using Structural Equation Modeling (SEM) with the help of AMOS 26.00 software. The results showed that service quality has a positive and significant effect on customer satisfaction (estimate = 0.654; p < 0.001) and customer loyalty (estimate = 0.438; p < 0.001). Promotion also has a positive and significant effect on customer satisfaction (estimate = 0.231; p = 0.025) and customer loyalty (estimate = 0.271; p = 0.004). Furthermore, customer satisfaction has been shown to have a positive and significant effect on customer loyalty (estimate = 0.234; p = 0.012). These findings indicate that customer satisfaction acts as a partial mediating variable in the relationship between service quality and promotion on customer loyalty
THE EFFECT OF SALARY AND WORK INSURANCE ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS A MEDIATION VARIABLE IN A STUDY AT PT PATRIOT INTAN ABADI Nopal Pahlawan; Muh Abdul Aziz; Nurni Arrina Lestari
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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In an era of increasingly competitive business competition, employee performance is a key factor in organizational success because it plays a direct role in achieving company goals and sustainability. One effort that companies can make to improve employee performance is through compensation management, especially salary and work insurance, by paying attention to the level of employee job satisfaction. This study aims to analyze the effect of salary and work insurance on employee performance with job satisfaction as a mediating variable at PT Patriot Intan Abadi. This study uses a quantitative approach with a causal design. Data were obtained through a survey using questionnaires distributed to all employees of PT Patriot Intan Abadi involved in the chicken farming project. The study population was 120 employees and all of them were used as research samples. The data analysis technique used Structural Equation Modeling (SEM) with the help of AMOS 26.00 software. The results of the study indicate that salary has a positive and significant effect on employee job satisfaction (estimate = 0.208; p-value = 0.019), and work insurance has a positive and significant effect on employee job satisfaction (estimate = 0.353; p-value 0.000). Job satisfaction is also proven to have a positive and significant effect on employee performance (estimate = 0.245; p-value = 0.015). However, salary does not have a significant direct effect on employee performance (estimate = 0.139; p-value = 0.107), while work insurance has a positive and significant effect on employee performance (estimate = 0.391; p-value 0.000). These findings indicate that job satisfaction acts as a full mediating variable in the relationship between salary and employee performance, as well as a partial mediating variable in the relationship between work insurance and employee performance.
THE EFFECT OF PRODUCT QUALITY AND PRICE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE: A STUDY AT CV. MUTIARA TIMUR Aden Akbar G; Muh Abdul Aziz; Muhammad Khairul Amal
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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This study aims to analyze the effects of product quality and price on customer loyalty with customer satisfaction as a mediating variable at CV Mutiara Timur, a light steel distributor in Sukabumi. The increasing competition in the construction material industry requires companies to understand the key factors that influence customer satisfaction and loyalty in order to maintain long-term business sustainability. This research employed a quantitative approach using a survey method with questionnaires distributed to customers of CV Mutiara Timur. The data were analyzed using Structural Equation Modeling (SEM) with the AMOS software. The results indicate that product quality and price have positive and significant effects on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on customer loyalty. Product quality is also found to have a positive and significant direct effect on customer loyalty. However, price does not have a significant direct effect on customer loyalty, although it influences loyalty indirectly through customer satisfaction. These findings confirm the important role of customer satisfaction as a mediating variable in strengthening the relationship between product quality, price, and customer loyalty. This study concludes that improving product quality and implementing fair and competitive pricing strategies are essential to enhance customer satisfaction and foster long-term customer loyalty. The findings provide practical implications for managers in the construction material industry to design effective marketing strategies focused on customer satisfaction and loyalty development
Co-Authors Aden Akbar G Muhammad Khairul Amal Nopal Pahlawan Nurni Arrina Lestari Raehan Ananda