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All Journal Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI)
Azmi Muhammad Habibie
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Inovasi dan Strategi Pemasaran Digital untuk Keberlanjutan UMKM Kerak Telor Tradisional Andi Suhandi; Azmi Muhammad Habibie; Sri Wahyuningsih; Ari Mulyono Hadi; MH Ainulyaqin
JPPI: Jurnal Pengabdian Pelita Insani Vol. 3 No. 01 (2026): JPPI Edisi Februari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/2czkhy66

Abstract

Community service activities were conducted at the Kerak Telor Juara Yudi (Yudi Egg Cracker) MSME, located at Wibawa Mukti Stadium, Cikarang, Bekasi Regency. This MSME faced several challenges, such as declining customer interest, lack of funding, ineffective digital marketing, poor financial management, and operational difficulties due to weather. These issues resulted in declining sales and hindered business growth. The goal of this activity was to improve the competitiveness and capabilities of the MSME through assistance with digital marketing, product and packaging innovation, and simple financial management training. This activity took place in three stages: preparation, implementation, and evaluation. The results demonstrated an increased understanding of branding, social media promotion, product innovation, and financial management among entrepreneurs. The implementation of the strategies successfully expanded the market and increased revenue, despite funding limitations.
Analisis Strategi Pemasaran Merek HAUS! Indonesia pada Industri Minuman Kekinian di Era Digital Andi Suhandi; Azmi Muhammad Habibie; Sri Wahyuningsih
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 3 No. 01 (2026): JPIES Edisi Januari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/wda39483

Abstract

This study analyzes the success strategies of the contemporary beverage brand HAUS! Indonesia in dominating the middle class segment. The study focuses on product innovation, price and value perception, distribution, branding, as well as consumer loyalty and purchasing decisions. A descriptive qualitative approach through literature study was used to examine relevant theories and empirical findings. The results of the study show that adaptive product innovation, economical pricing strategies, distribution integrated with digital channels, and strong branding and social media engagement play an important role in building consumer loyalty. HAUS! has successfully maintained its relevance as a sustainable brand amid competition in the ready-to-drink beverage market.
Inovasi dan Strategi Pemasaran Digital untuk Keberlanjutan UMKM Kerak Telor Tradisional Andi Suhandi; Azmi Muhammad Habibie; Sri Wahyuningsih; Ari Mulyono Hadi; MH Ainulyaqin
JPPI: Jurnal Pengabdian Pelita Insani Vol. 3 No. 01 (2026): JPPI Edisi Februari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/2czkhy66

Abstract

Community service activities were conducted at the Kerak Telor Juara Yudi (Yudi Egg Cracker) MSME, located at Wibawa Mukti Stadium, Cikarang, Bekasi Regency. This MSME faced several challenges, such as declining customer interest, lack of funding, ineffective digital marketing, poor financial management, and operational difficulties due to weather. These issues resulted in declining sales and hindered business growth. The goal of this activity was to improve the competitiveness and capabilities of the MSME through assistance with digital marketing, product and packaging innovation, and simple financial management training. This activity took place in three stages: preparation, implementation, and evaluation. The results demonstrated an increased understanding of branding, social media promotion, product innovation, and financial management among entrepreneurs. The implementation of the strategies successfully expanded the market and increased revenue, despite funding limitations.
Co-Authors Andi Suhandi Ari Mulyono Hadi MH Ainulyaqin Sri Wahyuningsih