Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Hakim, Muhammad Riswandi
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Promotion, Price, and Product on Online Purchasing Decisions Mispandi, Mispandi; Fahrurrozi, Muh; SOka, Gina Mayang; Hakim, Muhammad Riswandi; Amelia, Shella Rizqi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 3 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i3.32988

Abstract

This study aims to determine whether promotion, price and product have a significant effect on online purchasing decisions. The method used is a quantitative method. The population used in this study was 100 people who had purchased products online and the sampling technique used purposive random sampling. Data analysis techniques in this study were classical assumption tests, multiple linear regression, and hypothesis tests. The results of the research that have been carried out can be concluded that partially the promotion value (t count> t table 3.679> 1.985), price (t count> t table (3.679> 1.985), product (t count> t table 2.547> 1.9845) have a significant effect on online purchasing decisions while simultaneously promotion, price, product (F count> F table 37.677> 2.31) have a significant effect on online purchasing decisions.
Co-Authors Mispandi Muh. Fahrurrozi Shella Rizqi Arfianti, Shella Rizqi SOka, Gina Mayang