Article Per Year (5 Year)
p-Index From 2021 - 2026
1.578
P-Index
This Author published in this journals
All Journal Jurnal Peternakan Indonesia Journal of Livestock and Animal Health (JLAH) Agrifo: Jurnal Agribisnis Universitas Malikussaleh Andalasian Livestock
Novarista, Noni
Departemen Pembangunan Dan Bisnis Peternakan Fakultas Peternakan Universitas Andalas
Agriculture, Biological Sciences & Forestry Chemistry Economics, Econometrics & Finance Medicine & Pharmacology Veterinary

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Conjoint Analysis: Consumer Preferences of Natives Chicken in Bukittinggi City Edwin, Tevina; Hellyward, James; Rastosari, Adisti; Utami, Yolani; Suharto, El Latifa Sri; Novarista, Noni
Andalasian Livestock Vol. 1 No. 1 (2024): ALive
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/alive.v1.n1.p51-58.2024

Abstract

When purchasing, consumers will prioritize the attributes attached to the product. Research needs to be done to increase consumer buying interest through consumer preference. Especially if it is done in an area with potential but little interest in Kampong chicken meat, this study aims to look at the preferences of Kampong chicken consumers in Bukittinggi City, West Sumatra, Indonesia. The research implementation time was in August 2023. This study's population is Kampong chicken consumers in several wholesale markets in Bukittinggi. For the sample size, 200 respondents had been taken. The variables in this study are a set of attributes of Kampong chicken: price, color, texture, age, gender, chicken meat parts, and chicken skin. The results showed that the highest importance value was at the age attribute of the chicken, which was 19.069, while the lowest value was the price. Based on calculations, it was found that consumers prefer affordable prices to price stabilization. The preferred meat color was meat with a pink color, chewy skin texture, medium size, 4-5 months old, male sex; the most preferred part was the breast, and the chicken was consumed without the skin.
Co-Authors Adisti Rastosari Amrizal Anas Desyandri Desyandri El Latifa Sri Suharto Hera Dwi Triani James Hellyward Juli Suprianti Madarisa, Fuad Maiyontoni, Maiyontoni Marna, Tilta Pratama, Tisa Putra Putra, Riza Andesca Rani Rahmi Yanti Roni Jarlis Samsul Huda Samsul Huda Suprianti, Juli TEVINA EDWIN Tisa Putra Pratama Yanti, Rani Rahmi Yolani Utami