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Peningkatan Daya Saing UMKM Melalui Pelatihan Digital Marketing Berbasis TikTok di Klinik Bisnis Ponsera Depok Pradipta Rahayu, Asmi Lidya; Septiana, Septiana; Anggita Nurcahyani; Ramadhan, Muhammad Akmal; Hidayat, Muhammad Ilham; Utami, Nadia; Zannah, Siti Rodatul
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7353

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) melalui pelatihan dan pendampingan pemasaran digital berbasis TikTok dan TikTok Shop. Kegiatan dilaksanakan di Klinik Bisnis Ponsera, Depok, dengan melibatkan 25 peserta yang tergabung dalam komunitas UMKM. Metode pelaksanaan meliputi seminar, pelatihan, dan pendampingan langsung yang menekankan pada praktik pembuatan akun TikTok Shop, pengelolaan konten promosi, serta strategi pemasaran digital yang efektif. Evaluasi dilakukan melalui pre-test dan post-test yang menunjukkan peningkatan kemampuan digital peserta dari 53,9% menjadi 84,7%. Hasil kegiatan menunjukkan bahwa peserta memiliki pemahaman yang lebih baik mengenai strategi promosi digital dan mampu menerapkannya secara mandiri. Meskipun terdapat beberapa kendala teknis, kegiatan ini terbukti efektif dalam meningkatkan literasi digital dan daya saing UMKM. Program serupa perlu dilanjutkan secara berkelanjutan untuk memperkuat adaptasi pelaku UMKM terhadap perkembangan ekonomi digital.
Integration of Multicultural Values ​​in the Development of Islamic Religious Education Curriculum Rasyid, Musyrifah; Hidayat, Muhammad Ilham; Nurannisa, Ismi; Tang, Muhammad; Syahrul, M.
Edusoshum : Journal of Islamic Education and Social Humanities Vol. 6 No. 1 (2026)
Publisher : Ikatan Cendikiawan Ilmu Pendidikan Islam (ICIPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52366/edusoshum.v6i1.225

Abstract

Multiculturalism is an unavoidable social reality in human life. The diversity of religion, ethnicity, language, and culture is an inevitable reality that should serve as a source of strength rather than conflict. However, the lack of multicultural awareness often leads to social tensions. In this context, education plays a strategic role in instilling human values, tolerance, and respect for differences through an inclusive and multicultural-oriented curriculum, including in Islamic Religious Education (PAI). This study aims to analyze multicultural values, identify strategies for developing a multicultural-based curriculum, and examine the challenges and solutions in its implementation. The method used is a qualitative approach with a library research design, focusing on the exploration and analysis of various written sources such as books, scientific journals, articles, and relevant online materials. The results of the study indicate that the application of values such as tolerance, unity, mutual cooperation, and solidarity plays an important role in shaping inclusive student character. The strategies used include adjusting the educational philosophy toward a more humanistic approach, integrating cultural values into learning materials, implementing collaborative learning, and using comprehensive evaluation methods. In the context of Islamic Religious Education, the multicultural approach is effective in fostering religious moderation and tolerance, although it still faces obstacles such as limited resources and insufficient teacher training. Therefore, collaboration among the government, educational institutions, and society is needed to strengthen the implementation of multicultural curricula in schools.
Siri' Na Pacce as a Paradigm of Islamic Character Education Based on Local Culture in South Sulawesi Hidayat, Muhammad Ilham; Rasyid, Musyrifah; Nurannisa, Ismi; Syahrul, M.; Tang, Muhammad
Edusoshum : Journal of Islamic Education and Social Humanities Vol. 6 No. 1 (2026)
Publisher : Ikatan Cendikiawan Ilmu Pendidikan Islam (ICIPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52366/edusoshum.v6i1.226

Abstract

This research aims to examine the values of Siri' Na Pacce as a paradigm of Islamic character education based on local culture in South Sulawesi. Siri' Na Pacce is a philosophy of life for the Bugis-Makassar community that contains moral, social, and spiritual values such as self-esteem (siri') and social concern (pacce). This study uses a qualitative approach with the library research method, exploring various cultural, Islamic, and character education literature. The analysis was conducted descriptively and analytically to explore the relevance between Siri' Na Pacce values and the principles of Islamic character education. The research findings indicate that Siri' aligns with the Islamic concepts of 'izzah (self-respect) and haya' (shame toward sin), while Pacce reflects the values of rahmah (compassion) and ukhuwah islamiyah (Islamic brotherhood). These two values have great potential to be integrated into the Islamic character education curriculum thru curriculum approaches, habituation, and role modelling. Case studies in several Islamic educational institutions in South Sulawesi show that applying the values of Siri' Na Pacce can strengthen the character development of students to be honest, responsible, and caring toward others. Thus, Siri' Na Pacce is not only a local cultural heritage, but also a paradigm of Islamic character education that is contextual and relevant in addressing the moral challenges of the younger generation in the era of globalization.