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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Islamic Economics and Finance Madania: Jurnal Kajian Keislaman
Asmi Lidya Pradipta Rahayu
Universitas Darunnajah Jakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Keberhasilan Tiktok Product Ads Terhadap Peningkatan Pendapatan pada Akun Tiktok Shop Pondok Tactical Asmi Lidya Pradipta Rahayu; Muadz; Septiana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 4 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i4.1645

Abstract

TikTok Ads is one of the promotional tools provided by TikTok Shop or TikTok to increase revenue, in addition to promotional videos and livestreams on TikTok accounts. Shop accounts that use TikTok Ads must carefully consider planning their financing and the best strategy to achieve the desired revenue target. The purpose of this study is to analyze the success of using TikTok Ads as a promotional media to increase revenue on the TikTok Shop Pondok Tactical account. This study uses a quantitative method by collecting revenue data from TikTok Shop Pondok Tactical accounts and conducting an analysis of the success and comparison of the amount of monthly revenue obtained with TikTok Ads and without TikTok Ads. Data analysis was carried out descriptively by analyzing sales data obtained on the TikTok Shop Pondok Tactical account. The results of the study show that TikTok Product Ads has succeeded in increasing revenue at TikTok Shop Pondok Tactical and providing a positive trend towards sales every month. In addition, the time factor and the existing campaign also affect the success of the ads or advertisements that are run. Revenue contribution and Return on Ads Spend must also always be considered so that the company does not suffer losses due to advertising on TikTok Ads
Pengaruh Kualitas Pelayanan Dan Persepsi Harga Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Dengan Kepercayaan Pelanggan Sebagai Variable Intervening (Studi Kasus Pada Sekolah Dasar Islam Terpadu Di Kota Depok, Jawa Barat) Muadz, Muadz; Pradipta Rahayu, Asmi Lidya
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji dan menganalisis tentang pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan pelanggan serta dampaknya terhadap Loyalitas Pelanggan dengan Kepercayaan Pelanggan sebagai Variabel Intervening Pada Sekolah Dasar Islam Terpadu (SDIT) di Kota Depok, secara parsial dan simultan. Metode pengempulan data yang digunakan adalah survey dan kuesioner sebagai alat pengumpulan data. analisis data menggunakan Structural Equation Model (SEM) sampel dalam penelitian ini adalah 181 responden yang dibantu dengan alat pengolah data yaitu WarpPLS versi 7.0. Hasil penelitian menunjukkan bahwa Kualitas Pelayanan dan Persepsi Harga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kepercayaan Pelanggan mampu memediasi pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan secara negatif dan signifikan, Kepercayaan Pelanggan mampu memediasi pengaruh Persepsi Harga terhadap Kepuasan Pelanggan secara positif dan signifikan,  Kepercayaan berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan, Kepuasan Pelanggan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan.
Kolaborasi Kebaikan Lintas Elemen Masyarakat : Strategi Mewujudkan Masa Depan yang Gemilang Generasi Alpha TPQ Al Muttaqin Wiranda, Aditya; Nurcahyani, Anggita; Rahayu, Asmi Lidya Pradipta; Khadijah, Khadijah; Wardana, Wisnu Ahmad; Wiyanti, Wiyanti; Alfarizi, Abdulloh; Mubarok, Luthfi Adli
Participative Journal: Jurnal Pengabdian Pada Masyarakat Vol 5 No 1 (2025): Journal Participative
Publisher : State Islamic University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55099/participative.v5i1.179

Abstract

Collaboration has become a trend in people's lives and has beneficial value by maximizing the opportunity aspect. This community service activity uses the Participatory Action Research (PAR) approach by implementing a collaboration strategy that involves parents, synergizes with asatidzah, and gets support from religious leaders and the surrounding community. The stages of implementing the work program are planning, implementation, and evaluation. The results show that community service activities with this good collaboration strategy are running very well in realizing the alpha generation in TPQ education units.
CELEBRITY ENDORSMENT, ELECTRONIC WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ERIGO STORE Ramadhan, Muhammad Fajar; Sriminarti, Nurul; Rahayu, Asmi Lidya Pradipta
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 5 No 2 (2024): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.5.2.134-147

Abstract

Tujuan: Penelitian ini bertujuan untuk mengukur dan menganalisis pengaruh Celebrity Endorsement, Electronic Word of Mouth, dan Brand Image terhadap keputusan pembelian Erigo Store. Metode: Penelitian ini menggunakan metode penelitian kuantitatif. Populasi pada penelitian ini konsumen membeli produk Erigo. Jumlah sampel dalam penelitian ini adalah 100 responden. Teknik pengambilan sampelnya menggunakan simpel random sampling yaitu menyebarkan link kuesioner dari google form kepada konsumen yang follow instagram akun @erigostore . Data diuji dengan menggunakan aplikasi SPSS ver. 23. Hasil: Hasil penelitian menunjukkan bahwa Celebrity Endorsement berpengaruh positif dan signifikan terhadap keputusan pembelian. Electronic Word of Mouth dapat berpengaruh positif dan sinifikan terhadap keputusan pembelian. Brand Image Berpengaruh positif dan signifikan terhadap keputusan pembelian Implikasi teori – penelitian ini memberikan kontribusi teoritis faktor-faktor keputusan konsumen dan implikasinya serta menawarakan rekomendasi bagi penelitian selanjutnya, Implikasi praktis temuan ini adalah pentinnya perusahaan untuk fokus pada membangun review konsumen dalam membangun dan mempertahankan kepercayaan konsumen.
The Implications of Islamic Public Finance in Indonesia: Integrating Zakat and Taxes for Public Welfare Anggita Nurcahyani; Asmi Lidya Pradipta Rahayu; Muadz; Mawaddatul Ulya; Yusnina Hilyawati
Journal Of Islamic Economics And Finance Vol 5 No 1 (2025): Vol. 5 No. 1 (2025)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jief.v5i1.10680

Abstract

Public finance from an Islamic perspective is based on the purpose of Muslim life and the urgency of the role of the state in Islamic society. Indonesia as a country with a majority Muslim population has a role to manage public finance fairly and equitably. The source of state revenue is obtained from taxes, but in terms of Islamic public finance, people also should pay zakat. This study discusses the implementation of zakat and taxes as public finance in Indonesia, using descriptive qualitative methods with literature study analysis. In practice, zakat and tax have a relationship for public welfare but differ in terms of distribution. The distribution of zakat funds for the benefit of Muslims is a sign of gratitude to Allah. While the use of taxes to finance the general expenses of the state.
Keunggulan Kompetitif melalui Kompetensi Digital, Inovasi Financial Technologi, dan Penguatan Brand Metris, Diksi; Lidya Pradipta Rahayu, Asmi; Muadz, Muadz; Arie Rosandy, Doni
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3798

Abstract

In the era of digital transformation, companies are required to optimize employees' digital competencies, innovate in Financial Technology (FinTech), and strengthen their brand to achieve sustainable competitive advantage. However, there are still challenges in effectively integrating these three aspects. This research aims to analyze how employees' digital competencies contribute to competitive advantage, how FinTech innovations affect business strategies and operational efficiency, and how branding strategies can enhance customer loyalty. In addition, this research also explores the synergy between these three elements in shaping competitive advantage and identifying the main obstacles in the implementation of digitalization. This research uses qualitative methods with a literature study and document analysis approach. Data were collected from various academic journals, industry reports, and theoretical studies related to digitalization, FinTech, and brand strategies in business. The analysis was conducted using a thematic approach to identify patterns and relationships between the research variables. The research results show that employees' digital competencies enhance operational efficiency and product innovation, while the adoption of FinTech accelerates transactions, increases transparency, and supports data-driven business decisions. Additionally, a strong branding strategy contributes to increased customer loyalty through a more personalized digital experience. The synergy between these three aspects has proven to create a more solid competitive advantage, but its implementation still faces challenges such as a shortage of skilled human resources and resistance to change. Therefore, companies need to adopt a holistic digitalization strategy, develop digital competency training, and enhance technology security to ensure the sustainability of competitive advantage.
Pengaruh Current Ratio, Debt to Equity Ratio, Return On Equity, Ukuran Perusahaan dan Kepemilikan Institusional Terhadap Nilai Perusahaan Sub Sektor Makanan dan Minuman di Bursa Efek Indonesia Pradipta Rahayu, Asmi Lidya; Muadz, Muadz
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji dan menganalisis tentang pengaruh Current Ratio (CR), Debt to Equity Ratio (DER), Return On Equity (ROE), Ukuran Perusahaan dan Kepemilikan Institusional terhadap Nilai Perusahaan sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia. Populasi dalam penelitian ini berjumlah 26 perusahaan sub sektor makanan dan minuman yang terdaftar di BEI   tahun 2015-2019. Teknik pengambilan sampel yang digunakan adalah purposive sampling, diperoleh sebanyak 8 perusahaan. Dengan metode analisis regresi linier berganda, diperoleh hasil bahwa secara parsial, CR tidak berpengaruh signifikan, DER tidak berpengaruh signifikan, ROE berpengaruh signifikan, Ukuran Perusahaan tidak berpengaruh signifikan dan Kepemilikan Institusional berpengaruh signifikan terhadap Nilai Perusahaan. Secara simultan CR, DER, ROE, Ukuran Perusahaan dan Kepemilikan Institusional berpengaruh signifikan terhadap Nilai Perusahaan. Temuan pada penelitian ini bahwa variabel kepemilikan institusional memiliki pengaruh yang negatif signifikan terhadap Nilai Perusahaan.
Peningkatan Daya Saing UMKM Melalui Pelatihan Digital Marketing Berbasis TikTok di Klinik Bisnis Ponsera Depok Pradipta Rahayu, Asmi Lidya; Septiana, Septiana; Anggita Nurcahyani; Ramadhan, Muhammad Akmal; Hidayat, Muhammad Ilham; Utami, Nadia; Zannah, Siti Rodatul
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7353

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) melalui pelatihan dan pendampingan pemasaran digital berbasis TikTok dan TikTok Shop. Kegiatan dilaksanakan di Klinik Bisnis Ponsera, Depok, dengan melibatkan 25 peserta yang tergabung dalam komunitas UMKM. Metode pelaksanaan meliputi seminar, pelatihan, dan pendampingan langsung yang menekankan pada praktik pembuatan akun TikTok Shop, pengelolaan konten promosi, serta strategi pemasaran digital yang efektif. Evaluasi dilakukan melalui pre-test dan post-test yang menunjukkan peningkatan kemampuan digital peserta dari 53,9% menjadi 84,7%. Hasil kegiatan menunjukkan bahwa peserta memiliki pemahaman yang lebih baik mengenai strategi promosi digital dan mampu menerapkannya secara mandiri. Meskipun terdapat beberapa kendala teknis, kegiatan ini terbukti efektif dalam meningkatkan literasi digital dan daya saing UMKM. Program serupa perlu dilanjutkan secara berkelanjutan untuk memperkuat adaptasi pelaku UMKM terhadap perkembangan ekonomi digital.
Muslim Youth Readiness for Indonesia Emas 2045 in the Era of Disruption: Digital and Islamic Economic Literacy, Islamic Values, and Organizational Participation Mawaddatul Ulya; Asmi Lidya Pradipta Rahayu; Taufik Taufik; Ratih Ayu Muflihah
Madania: Jurnal Kajian Keislaman Vol 30, No 1 (2026): JUNE
Publisher : Universitas Islam Negeri (UIN) Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/madania.v30i1.10513

Abstract

This study analyzes the readiness of Indonesian Muslim youth to support the Indonesia Emas 2045 vision. Readiness is invoked constantly in debates about Indonesia’s demographic bonus, yet it is rarely defined in terms that can be measured. This study operationalizes the readiness of Indonesian Muslim youth through four indicators, namely digital literacy, Islamic economic literacy, internalization of Islamic values, and participation in Islamic organizations, and examines how far each contributes to youth awareness of the Indonesia Emas 2045 vision. A quantitative survey was administered to 100 Muslim youth respondents selected by purposive sampling from varied educational and organizational backgrounds across several regions of Indonesia. The instrument used a five-point Likert scale and was tested for validity and reliability, followed by classical assumption testing and multiple linear regression processed in SPSS. Participation in Islamic organizations emerged as the strongest predictor (β = 0.283; t = 3.292; p = 0.001), followed by digital literacy (β = 0.218; t = 2.193; p = 0.031). Islamic economic literacy (p = 0.164) and Islamic values (p = 0.136) were positive but not significant at the partial level. The four indicators were jointly significant, F (4, 95) = 51.224, p < 0.001, and explained 67% of the variance in awareness (adjusted R² = 0.670). The findings indicate that readiness is not a single undifferentiated capacity but a division of function: organizational involvement and digital competence act as direct channels, whereas economic literacy and religious values operate as an enabling moral and cognitive foundation that requires a practical arena before it turns into national awareness. Strengthening spaces for collective participation therefore matters as much as strengthening individual literacy. Penelitian ini menganalisis kesiapan pemuda Muslim Indonesia dalam menghadapi era disrupsi menuju terwujudnya Indonesia Emas 2045. Kesiapan merupakan istilah yang terus disebut dalam perdebatan mengenai bonus demografi Indonesia, tetapi jarang dirumuskan dalam ukuran yang dapat diuji. Penelitian ini mengoperasionalkan kesiapan pemuda Muslim Indonesia melalui empat indikator, yaitu literasi digital, literasi ekonomi syariah, internalisasi nilai-nilai Islam, dan partisipasi dalam organisasi Islam, serta menguji sejauh mana masing-masing berkontribusi terhadap kesadaran pemuda akan visi Indonesia Emas 2045. Survei kuantitatif dilakukan terhadap 100 responden pemuda Muslim yang dipilih secara purposive dari beragam latar belakang pendidikan dan organisasi di sejumlah wilayah Indonesia. Instrumen menggunakan skala Likert lima poin dan diuji validitas serta reliabilitasnya, dilanjutkan uji asumsi klasik dan regresi linear berganda melalui SPSS. Partisipasi dalam organisasi Islam merupakan prediktor terkuat (β = 0,283; t = 3,292; p = 0,001), diikuti literasi digital (β = 0,218; t = 2,193; p = 0,031). Literasi ekonomi syariah (p = 0,164) dan nilai-nilai Islam (p = 0,136) berpengaruh positif namun tidak signifikan secara parsial. Keempat indikator signifikan secara simultan, F(4; 95) = 51,224; p < 0,001, dan menjelaskan 67% variasi kesadaran (adjusted R² = 0,670). Temuan ini menunjukkan bahwa kesiapan bukan kapasitas tunggal yang seragam, melainkan pembagian fungsi: keterlibatan organisasi dan kompetensi digital bekerja sebagai jalur langsung, sementara literasi ekonomi dan nilai keagamaan berfungsi sebagai landasan moral dan kognitif yang memerlukan wadah praktis sebelum berubah menjadi kesadaran kebangsaan. Penguatan ruang partisipasi kolektif karena itu sama pentingnya dengan penguatan literasi individual.
Co-Authors Alfarizi, Abdulloh Anggita Nurcahyani Arie Rosandy, Doni Hidayat, Muhammad Ilham Khadijah Khadijah Mawaddatul Ulya Metris, Diksi Muadz Muadz Muadz, Muadz Mubarok, Luthfi Adli Nurcahyani, Anggita Ramadhan, Muhammad Akmal Ramadhan, Muhammad Fajar Ratih Ayu Muflihah Septiana SEPTIANA SEPTIANA Sriminarti, Nurul Taufik Taufik Utami, Nadia Wardana, Wisnu Ahmad Wiranda, Aditya WIYANTI WIYANTI, WIYANTI Yusnina Hilyawati Zannah, Siti Rodatul