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All Journal International Journal of Travel, Hospitality and Events Jurnal Sains Terapan Pariwisata
Ritasari
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Cultural Management as a Tourist Attraction in Indonesia Beautiful Miniature Park (TMII) Imam Ghazali, Muhammad; Maryetti, Maryetti; Toro, Sahlan; FX Setiyo Wibowo; Ritasari
International Journal of Travel, Hospitality and Events Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i1.792

Abstract

Purpose: This study has goals to analyze how cultural management is implemented into tourism attraction at Indonesia beautiful miniature park (TMII) and to identify the challenges encountered in the management process.  Research methods:  This research employs a descriptive qualitative method with data collected through interviews, observations, and documentation. Data analysis applies the Miles and Huberman interactive model, which consists of data reduction, data display, and conclusion drawing with verification. Data validation is strengthened through member checking to ensure that the researcher’s interpretation aligns with the information provided by the informants. Results: The findings reveal that cultural management at TMII is implemented in a structured and collaborative manner through regular cultural performances, active involvement of regional pavilions in presenting authentic local traditions, and digital promotion strategies that target younger audiences. Educational programs for students further enhance the role of TMII as both a recreational and learning space. However, the research also identifies key challenges, including limited participation of younger generations, shortage of local cultural performers, and insufficient supporting infrastructure to maximize visitor experiences. Conclusions: TMII needs to further strengthen cultural sustainability by integrating innovation in cultural performances, expanding the use of digital platforms to attract broader audiences, and involving local communities more actively. Enhancing infrastructure, encouraging intergenerational cultural transmission, and fostering broader collaboration with educational and cultural institutions are essential to maintaining TMII’s relevance as a cultural tourism destination. Contributions: This study recommends the importance of a cross-stakeholder collaboration model, especially community involvement as cultural performers.
The Influence of OTA Marketing Communication on Room Booking Decisions at The Sultan Hotel Jakarta Murhadi; Husnia, Nasywa; Ritasari
Jurnal Sains Terapan Pariwisata Vol. 11 No. 1 (2026): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v11i1.781

Abstract

This study aims to analyse the influence of Online Travel Agent (OTA) on room booking decisions at The Sultan Hotel & Residence Jakarta. The background of this research departs from the increasing role of OTAs in the hospitality industry as one of the main channels of digital marketing that influences consumer behaviour in the booking process. This study uses a quantitative approach with a survey method on respondents who have booked rooms through OTA. OTA variables are measured through indicators of ease of access, promos or discounts, competitive prices, and customer reviews, which are assumed to influence interest, purchase decisions, and customer satisfaction. The results of simple linear regression analysis showed that OTA had a significant influence on room booking decisions, with a determination coefficient value (R²) of 56.8%. The hypothesis test (t-test) showed significant results (sig. 0.000 < 0.05), which confirmed a strong relationship between OTA use and increased room bookings. These findings highlight the importance of digital marketing communication for hotels in maximizing the potential of OTAs to increase room sales, strengthen competitiveness, and optimize the management of customer information and reviews to improve customer satisfaction. Theoretically, this study contributes to the development of digital marketing communication theory, particularly in explaining how OTA platforms function as persuasive communication media that integrate information quality, promotional attractiveness, and electronic word-of-mouth in shaping consumer decision-making in the hospitality sector
Co-Authors FX Setiyo Wibowo Husnia, Nasywa Imam Ghazali, Muhammad Maryetti, Maryetti Murhadi Toro, Sahlan