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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Brilliant International Journal of Management and Tourism
Nanda Ariska
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Urgensi Penerapan Qawaid al-Fiqhiyyah dalam Kehidupan Muamalah Sehari-hari : Studi Kualitatif di Kalangan Mahasiswa Anza Zatira Pane; Nanda Ariska; Tithazzahra Autinsa; Abdul Rahman Sofyan
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 1 (2026): FEBRUARI: Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i1.2458

Abstract

This study examines students’ understanding and application of Qawāʿid al-Fiqhiyyah in their daily muamalah practices and its implications for their ethical behavior. Using a descriptive qualitative approach, the research involved twenty students who provided data through questionnaires, in-depth interviews, and observations. The findings indicate that most students possess a solid understanding of the function of legal maxims as general principles guiding Islamic legal reasoning and as analytical tools for addressing contemporary issues. They are able to apply Qawāʿid al-Fiqhiyyah in various modern activities, such as digital transactions, social interactions, and financial management, which helps them act with greater caution, fairness, and responsibility. Nevertheless, several challenges remain, including difficulties in understanding Arabic terminology, limited contextual examples, and environments that do not always support consistent application. This study concludes that strengthening practical understanding and contextual learning is essential for Qawāʿid al-Fiqhiyyah to function effectively as a moral and Sharia-based guide for students navigating the complexities of modern life.
The Influence of Green Marketing and Environmental Awareness on Purchase Decisions for Eco Friendly Tumbler Products Nanda Ariska; Zultoni Lubis; Fadhilah Syafitri Rangkuti; Feny Feny; Nabila Mutia Syifa
Brilliant International Journal Of Management And Tourism Vol. 6 No. 1 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i1.6384

Abstract

This study aims to analyze the influence of green marketing and environmental awareness on purchasing decisions for eco-friendly tumblers among Generation Z in Indonesia. Using a quantitative approach through a survey of 210 respondents aged 18-27 years, this study measured perceptions of the green marketing mix (product, price, place, promotion), levels of environmental awareness, and purchasing decisions using a 5-point Likert scale. Data were analyzed using descriptive statistics and multiple regression analysis with the help of SPSS version 25. The results showed that green marketing had a positive and significant influence on purchasing decisions (β = 0.387, p < 0.001), with the green product orientation dimension providing the largest contribution. Environmental awareness also had a positive and significant influence on purchasing decisions (β = 0.445, p < 0.001), even with a slightly greater contribution than green marketing. Respondents showed a very high level of environmental awareness (mean = 4.35) and a positive perception of green marketing (mean = 4.12), with 87.6% of respondents having owned or having purchased an eco-friendly tumbler. However, this study also identified a knowledge-intention-behavior gap, with price sensitivity (mean = 3.89) and concerns about greenwashing (44.8% of respondents) being the main barriers. These findings offer practical implications for companies to develop green marketing strategies that are authentic, transparent, and consider the local context of the Indonesian market, as well as for policymakers to encourage infrastructure supporting sustainable consumption, such as refill stations and institutional incentives.  
Co-Authors Abdul Rahman Sofyan Anza Zatira Pane Fadhilah Syafitri Rangkuti Feny Feny Nabila Mutia Syifa Tithazzahra Autinsa Zultoni Lubis