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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Adabiyah Islamic Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Brilliant International Journal of Management and Tourism Journal of Golden Generation Economic
Zultoni Lubis
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pentingnya Kepemimpinan dalam Manajemen: Membangun Tim Bisnis yang Berkelanjutan (Studi Kasus Kopi Kenangan di Kota Medan) Farisah Keke Nola Padang; Zultoni Lubis; Mulia A Sura; Uswatun Hasanah; Fadli Endi Tama; M. Fikri Tanjung
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2025): Februari-Mei 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i1.668

Abstract

Kepemimpinan efektif memainkan peran penting dalam membangun tim bisnis yang berkelanjutan. Penelitian ini mengeksplorasi peran kepemimpinan dalam memotivasi, mengarahkan, dan memberdayakan sumber daya manusia melalui studi kasus pada waralaba Kopi Kenangan di Medan. Metode kualitatif digunakan dengan wawancara terhadap manajer, barista senior, dan staf administrasi sebagai teknik utama. Hasil penelitian menunjukkan bahwa gaya kepemimpinan demokratis yang fleksibel mendorong keterlibatan tim dalam pengambilan keputusan dan menciptakan lingkungan kerja inklusif. Selain itu, program pengembangan karyawan seperti "Barista Academy" berhasil meningkatkan motivasi dan keterampilan anggota tim. Namun, tingkat turnover karyawan yang tinggi tetap menjadi tantangan signifikan. Studi ini menekankan pentingnya strategi kepemimpinan berbasis pemberdayaan, komunikasi efektif, dan pelatihan berkelanjutan untuk menciptakan tim yang solid serta mendukung keberlanjutan bisnis.
Peran Literasi Teknologi Dalam Meningkatkan Efektivitas Manajemen Zultoni Lubis; Siti Zahra Khostamarul Aspia Lubis; Ramadian Maghvira Saragih; Widya Syaputri; Umi Khairani; Rizki Hambali Hasibuan
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21480

Abstract

Tujuan Penelitian ini untuk mengetahui Peran Literasi Teknologi dalam Meningkatkan Efektivitas Manajemen. Literasi teknologi memiliki peran yang sangat penting dalam meningkatkan efektivitas manajemen POAC (Planning, Organizing, Actuateing, Controling). Dalam konteks manajemen POAC, literasi teknologi memungkinkan manajemen untuk memanfaatkan teknologi dengan cara yang optimal dalam segala aspek pengelolaan organisasi. Penelitian ini menggunakan metode literature review sebagai pendekatan dalam mengumpulkan data dan informasi. Dengan literasi teknologi, manajemen dapat mengoptimalkan penggunaan teknologi dalam perencanaan, pengorganisasian, pelaksanaan, dan pengendalian. Literasi teknologi memungkinkan manajemen untuk memahami dan memilih alat dan aplikasi teknologi yang paling cocok untuk memenuhi kebutuhan organisasi. Dalam fase perencanaan, literasi teknologi membantu manajemen dalam memanfaatkan alat perencanaan dan analisis, seperti perangkat lunak perencanaan sumber daya atau perangkat lunak analisis risiko, untuk membuat rencana yang lebih efektif dan terukur.
STRATEGI BERTAHAN UMKM DI TENGAH PERSAINGAN DIGITAL Reza Enma Monisa Berasa; Zultoni lubis; Zurah Aisyiah Sifa; Ahmad Syufi Kholis; Munawar Al Ansor; Cindy Aulia Harahap; Fadillah Fitriani Simamora; Faiz Ferdiansyah Siregar; Azrul Aldy Pratama; Akbar Albuchori Sinaga; Putri Ramadhani Tanjung; Fadhlih Raja Ginda Martua Hsb
Journal of Golden Generation Economic Vol. 1 No. 2 (2025): Desember 2025 : Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v2i1.314

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) menjadi tulang punggung ekonomi Indonesia dengan kontribusi signifikan terhadap PDB dan penyerapan tenaga kerja, tetapi menghadapi tantangan digitalisasi seperti keterbatasan sumber daya dan persaingan ketat. Penelitian kualitatif deskriptif ini menganalisis strategi bertahan UMKM melalui library research, termasuk digitalisasi operasional, e-commerce, analitik data, dan inovasi produk. Hasil menunjukkan UMKM perlu adaptasi teknologi, orientasi pasar, dan manajemen inovasi untuk meningkatkan daya saing. Hambatan seperti literasi digital dan infrastruktur diatasi dengan dukungan pemerintah serta swasta. Kesimpulan merekomendasikan strategi berkelanjutan agar UMKM berkembang di pasar global.
The Role of Muslim Family Motivation in Shaping Students' Interest in Entrepreneurship in Indonesia Nur Alfiyah Nasywa; Faqih Hanan Zaidan; Suci Rahmadani; Nayla Deshinta; Zultoni Lubis
Adabiyah Islamic Journal Vol. 3 No. 1 (2025): Adabiyah Islamic Journal
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was motivated by the limited interest in entrepreneurship among Indonesian students, while Muslim families have a strategic position as the initial environment for instilling Islamic values, attitudes, and work orientation. This study aims to describe the role of Muslim family motivation in shaping students' interest in entrepreneurship in Indonesia. This study uses a qualitative descriptive approach with data collection techniques through in-depth interviews and documentation of students from Muslim families, and is analyzed using thematic analysis techniques. The results show that Muslim family motivation plays an important role in fostering students' interest in entrepreneurship through emotional support, parental role modeling, moral encouragement, and the internalization of Islamic values such as hard work, independence, honesty, and the interpretation of entrepreneurship as part of worship and social responsibility. The conclusion of this study confirms that Muslim families function as the main agents in instilling an entrepreneurial orientation in students, so that strengthening the role of families based on Islamic values is an important strategy in fostering an entrepreneurial spirit among the younger generation and supporting sustainable economic development in Indonesia.
The Influence of Green Marketing and Environmental Awareness on Purchase Decisions for Eco Friendly Tumbler Products Nanda Ariska; Zultoni Lubis; Fadhilah Syafitri Rangkuti; Feny Feny; Nabila Mutia Syifa
Brilliant International Journal Of Management And Tourism Vol. 6 No. 1 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i1.6384

Abstract

This study aims to analyze the influence of green marketing and environmental awareness on purchasing decisions for eco-friendly tumblers among Generation Z in Indonesia. Using a quantitative approach through a survey of 210 respondents aged 18-27 years, this study measured perceptions of the green marketing mix (product, price, place, promotion), levels of environmental awareness, and purchasing decisions using a 5-point Likert scale. Data were analyzed using descriptive statistics and multiple regression analysis with the help of SPSS version 25. The results showed that green marketing had a positive and significant influence on purchasing decisions (β = 0.387, p < 0.001), with the green product orientation dimension providing the largest contribution. Environmental awareness also had a positive and significant influence on purchasing decisions (β = 0.445, p < 0.001), even with a slightly greater contribution than green marketing. Respondents showed a very high level of environmental awareness (mean = 4.35) and a positive perception of green marketing (mean = 4.12), with 87.6% of respondents having owned or having purchased an eco-friendly tumbler. However, this study also identified a knowledge-intention-behavior gap, with price sensitivity (mean = 3.89) and concerns about greenwashing (44.8% of respondents) being the main barriers. These findings offer practical implications for companies to develop green marketing strategies that are authentic, transparent, and consider the local context of the Indonesian market, as well as for policymakers to encourage infrastructure supporting sustainable consumption, such as refill stations and institutional incentives.  
Formulasi Strategi Manajemen Risiko untuk Meningkatkan Stabilitas Operasional Perbankan Syariah di Indonesia Albi Wahyu Ramadhan; Muhammad Munawwirul Hayat; Zultoni Lubis; Devita Azwi Nurahma; Dwi Artika Urbasari
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6553

Abstract

Islamic banking in Indonesia has shown positive growth; however, it continues to face various risks that may affect operational stability. The distinctive characteristics of Islamic banking, which are based on profit-sharing principles and Sharia compliance, require the implementation of comprehensive and integrated risk management. This study aims to formulate risk management strategies to enhance the operational stability of Islamic banking in Indonesia. The research employs a qualitative descriptive approach through a literature review of academic books, scholarly journal articles, and official reports and regulations issued by the Financial Services Authority, Bank Indonesia, and related institutions. The findings indicate that financing risk, liquidity risk, operational risk, and Sharia compliance risk are the main risks influencing the operational stability of Islamic banks, with financing risk being the most dominant. The implementation of integrated risk management aligned with good corporate governance, effective Sharia supervision, human resource development, and the utilization of information technology plays a crucial role in strengthening operational stability. This study highlights that risk management functions not only as a control mechanism but also as a strategic instrument in supporting the sustainability of Islamic banking in Indonesia.
Co-Authors Ahmad Syufi Kholis Akbar Albuchori Sinaga Albi Wahyu Ramadhan Azrul Aldy Pratama Cindy Aulia Harahap Devita Azwi Nurahma Dwi Artika Urbasari Fadhilah Syafitri Rangkuti Fadhlih Raja Ginda Martua Hsb Fadillah Fitriani Simamora Fadli Endi Tama Faiz Ferdiansyah Siregar Faqih Hanan Zaidan Farisah Keke Nola Padang Feny Feny M. Fikri Tanjung Muhammad Munawwirul Hayat Mulia A Sura Munawar Al Ansor Nabila Mutia Syifa Nanda Ariska Nayla Deshinta Nur Alfiyah Nasywa Putri Ramadhani Tanjung Ramadian Maghvira Saragih Reza Enma Monisa Berasa Rizki Hambali Hasibuan Siti Zahra Khostamarul Aspia Lubis Suci Rahmadani Umi Khairani USWATUN HASANAH Widya Syaputri Zurah Aisyiah Sifa