Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis (JABis)
Indarni, Chindy Cherly
Unknown Affiliation
Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH HEDONIC SHOPPING MOTIVATION DAN SALES PROMOTION TERHADAP POSITIVE EMOTION SERTA DAMPAKNYA PADA IMPULSE BUYING Indarni, Chindy Cherly; Susanta, Susanta; Hadi, Lukmono
Jurnal Ilmu Administrasi dan Bisnis Vol 18 No 1 (2020): Jurnal Administrasi Bisnis: JABis
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v18i1.10450

Abstract

This research was conducted to determine the effect of Hedonic Shopping Motivation and Sales Promotion on Positive Emotion and its Impact on Impulse Buying. The sample size in this study was 69 respondents. The sampling technique used is Non Probability Sampling with purposive sampling  for  an  infinite  population.  The  data  analysis  technique  used  descriptive  statistical analysis  and  inferential  statistical  analysis  using the statistical  method  of  Structural Equation Modeling  using  SmartPLS  3.0.  The  results  of  this  study  conclude  that  Hedonic  Shopping Motivation has a significant effect on Positive Emotion, Sales Promotion has a significant effect on Positive Emotion, Hedonic Shopping Motivation has a significant effect on Impulse Buying, Sales Promotion has a significant effect on Impulse Buying, Positive Emotion has a significant effect on Impulse Buying. , Miniso Malioboro Mall Yogyakarta must pay attention to the stimuli used to increase sales. The way this is done is, among others, by providing stimuli that can make consumers feel happy with products, services, and sales promotions provided by Miniso so as to encourage consumers to do Impulse Buying while inside Miniso Malioboro Mall Yogyakarta.
Co-Authors Hadi, Lukmono