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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Marito Ritonga
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Decision Sciences, Operations Research & Management Social Sciences

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Analisis Faktor-Faktor Penghambat dan Tantangan Utama Bisnis: Studi Kasus pada Usaha Jeruk Salit di Kabanjahe Andi Cici Thania; Marito Ritonga; Fadli Agus Triansyah; Sakina Balqis; Ema Paskah Riyanthi BR Sinuhaji; Gusti Alinski Tumanggor
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i1.5878

Abstract

Small and medium-sized enterprises in the agricultural sector face various complex challenges in maintaining sustainability and increasing their competitiveness in a dynamic market. This study aims to identify and analyze the inhibiting factors and main challenges faced by the Jeruk Salit business in Kabanjahe. The research method uses a qualitative approach with in-depth interviews with orange farm owners to explore information about operations, production management, and challenges faced in running the business. The findings show that the Salit Orange business faces several significant obstacles, including limited harvest season (only once a year), uncertainty in production volume, fruit fly infestation, limited product shelf life (only two weeks), wasteful use of orange waste, and lack of competitive product differentiation. In addition, the study also found that government support is still minimal and farmers have limited knowledge about waste management and modern agricultural technology. The implications of this study are the need for a comprehensive business development strategy, including product diversification through waste processing, the development of agritourism models, collaboration between farmers, and more responsive government policies to the needs of small farmers in order to improve the sustainability and competitiveness of the citrus business in Kabanjahe.
Strategi dan Solusi Pengembangan Usaha Perkebunan Jeruk untuk Meningkatkan Daya Saing: Studi Kasus Perkebunan Jeruk Salit di Kabanjahe Marito Ritonga; Fadli Agus Triansyah; Andi Cici Thania; Nela Permata Sari Lubis; Ananda Christopher Lumbantoruan; Artika Rahma Dani
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i1.5879

Abstract

This study aims to analyze the management and development strategies of a citrus farming enterprise to enhance competitiveness at the Salit Citrus Plantation in Kabanjahe. A qualitative approach with a case study design was employed, utilizing semi-structured interviews, field observations, and documentation. Informants were selected purposively and consisted of the plantation owner, farm workers, and visitors participating in the citrus-picking tourism activity. Data were analyzed thematically through coding and categorization to identify cultivation strategies, marketing practices, and challenges in business development. The findings show that the plantation is managed using traditional yet consistent practices, including scheduled fertilization, routine pest control, and annual manual harvesting. Marketing strategies are carried out through direct selling and agritourism activities, which provide added value and strengthen relationships with consumers. The plantation also faces several challenges, such as fruit fly infestations, limited utilization of citrus waste, price fluctuations, and insufficient government support. These findings indicate that the combination of consistent cultivation practices, direct marketing, and the development of agritourism plays an essential role in enhancing the competitiveness and sustainability of small-scale citrus farming enterprises.
Co-Authors Ananda Christopher Lumbantoruan Andi Cici Thania Artika Rahma Dani Ema Paskah Riyanthi BR Sinuhaji Fadli Agus Triansyah Gusti Alinski Tumanggor nela permata sari lubis Sakina Balqis