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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Sakina Balqis
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Faktor-Faktor Penghambat dan Tantangan Utama Bisnis: Studi Kasus pada Usaha Jeruk Salit di Kabanjahe Andi Cici Thania; Marito Ritonga; Fadli Agus Triansyah; Sakina Balqis; Ema Paskah Riyanthi BR Sinuhaji; Gusti Alinski Tumanggor
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i1.5878

Abstract

Small and medium-sized enterprises in the agricultural sector face various complex challenges in maintaining sustainability and increasing their competitiveness in a dynamic market. This study aims to identify and analyze the inhibiting factors and main challenges faced by the Jeruk Salit business in Kabanjahe. The research method uses a qualitative approach with in-depth interviews with orange farm owners to explore information about operations, production management, and challenges faced in running the business. The findings show that the Salit Orange business faces several significant obstacles, including limited harvest season (only once a year), uncertainty in production volume, fruit fly infestation, limited product shelf life (only two weeks), wasteful use of orange waste, and lack of competitive product differentiation. In addition, the study also found that government support is still minimal and farmers have limited knowledge about waste management and modern agricultural technology. The implications of this study are the need for a comprehensive business development strategy, including product diversification through waste processing, the development of agritourism models, collaboration between farmers, and more responsive government policies to the needs of small farmers in order to improve the sustainability and competitiveness of the citrus business in Kabanjahe.
Peningkatan Kemampuan Mahasiswa dalam Manajemen Usaha, Produksi dan Operasi melalui Kunjungan Industri PT. XYZ Fadli Agus Triansyah; Andi Cici Thania; Marito Ritonga; Nela Permata Sari Lubis; Sakina Balqis; Nabila Tijani Tharifah; Al Wahfi Suhada Sipahutar; Muh Ainul Yaqin; Hafiz Irwandi
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 5 No. 1 (2026): Maret : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v5i1.2446

Abstract

This community service activity aims to enhance students’ competencies in business management, production, and operations through an industrial visit to PT. XYZ. The activity involved 65 students from the Entrepreneurship Study Program of Universitas Negeri Medan and was conducted in December 2025. The method used was experiential learning, allowing students to gain direct exposure to real industrial practices. The stages of the activity included preparation, implementation of the industrial visit, observation and data analysis, and evaluation and reflection. The results of the activity indicate significant improvements in five key areas: understanding of business management, production processes, operations management, development of soft skills, and increased entrepreneurial motivation and interest. Students were able to connect theoretical knowledge with real-world applications, thereby enhancing their analytical and practical abilities. In addition, the activity contributed to the development of communication skills, teamwork, critical thinking, and professional attitudes. Overall, this program demonstrates that industrial visits are an effective learning strategy in entrepreneurship education to produce competent, adaptive, and competitive graduates.
Co-Authors Al Wahfi Suhada Sipahutar Andi Cici Thania Ema Paskah Riyanthi BR Sinuhaji Fadli agus triansyah Gusti Alinski Tumanggor Hafiz Irwandi Marito Ritonga Muh Ainul Yaqin Nabila Tijani Tharifah nela permata sari lubis