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All Journal Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Dabi-Dabi, Karina Anggi
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A Peircean semiotic analysis of international poster design: Study of Petra Christian University and Sophia University Dabi-Dabi, Karina Anggi; Natadjaja, Listia; Maer, Bernadette Dian Arini
Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media Vol. 6 No. 2 (2025): Deskomvis: Jurnal Ilmiah Desain Komunikasi Visual, Seni Rupa dan Media
Publisher : Asosiasi Program Studi Desain Komunikasi Visual Indonesia (Asprodi DKV)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38010/deskomvis.v6i2.128

Abstract

Posters are a form of visual communication that conveys information to the audience. This study analyzes the design of each three international activity posters from Petra Christian University (Indonesia) and Sophia University (Japan) using Peirce's semiotic theory, by dividing signs into icons, indices, and symbols to reveal the meaning of the visual components used. The visual components (signs) observed consisted of dots, lines, shapes, colors, textures, spaces, images, illustrations, typography, and layouts found in each poster. The results of the analysis show that Petra Christian University displays diverse visual components and global collaboration, while Sophia University reflects Japanese culture and local identity. Through the points of difference and similarity that have been explained, Petra Christian University and Sophia University demonstrate consistency in their designs and have very different design characteristics. This research provides insight into how meaning is formed in poster design through a semiotic approach, as well as the importance of understanding the cultural context in visual communication between countries.
Co-Authors Bernadette Dian Arini Maer Listia Natadjaja