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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Indonesia Sosial Sains
Nuka, Ewaldus
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PENYEBARAN HOAKS DALAM BISNIS DIGITAL: SEBUAH ANALISIS PADA KONTEN KREATOR MEDIA SOSIAL Harjon, Losianus; Nuka, Ewaldus; Banis, Reginaldus; Yosef Adrianus Lado Hurint; Risaldo Fallo, Yohanes
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.42409

Abstract

This study aims to analyze the dissemination of hoaxes in digital business by focusing on the role of social media content creators as key actors in online product promotion. The rapid growth of internet penetration in Indonesia has been accompanied by an increase in digital fraud and misleading content, partly driven by non-transparent promotional practices and exaggerated claims. Using a descriptive qualitative approach and secondary data from official government reports, online media, academic journals, and relevant regulations, this research applies the agenda-setting theory proposed by Maxwell E. McCombs and Donald L. Shaw as its analytical framework. The findings reveal that content creators hold a strategic position in shaping media agendas, influencing public agendas, and triggering policy agendas. The lack of promotional transparency, weak certification regulations, low digital literacy, and platform algorithm incentives contribute to the spread of misleading information. Therefore, strengthening transparency regulations, implementing certification mechanisms for creators in high-risk sectors, enhancing digital literacy, and optimizing platform supervision are essential to building a more ethical, safe, and accountable digital business ecosystem.
The Meaning of the Lamaholot Regional Language Based on the Thoughts of Ludwig Wittgenstein in the Philosophy of Language Koten, Philipus Ola; Nuka, Ewaldus; Fallo, Yohanes Risaldo; Sila, Gregorius; Bureni , Stefano Rivaldy Batista
Jurnal Indonesia Sosial Sains Vol. 7 No. 3 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i3.2283

Abstract

This research aims to analyze the meaning of the Lamaholot regional language based on the perspective of Ludwig Wittgenstein's language philosophy, especially the concept of meaning in use and language games, as well as interpret the sacred phrase "Boru Tana Bojang Kebo Kili Batu" as a representation of the socio-cultural reality of the Boru people in East Flores. The research method used was a descriptive qualitative approach with literature studies, where primary data comes from Wittgenstein's works, especially Philosophical Investigations, and secondary data from various literature related to the Lamaholot language, culture, and philosophy of language. The data analysis technique was carried out interpretively by relating the use of language in the context of traditional ceremonies and social interaction of the Lamaholot community with Wittgenstein's framework of thought. The novelty of this research lies in the integration of two periods of Wittgenstein's thought to uncover layers of regional language meanings that have not previously been studied philosophically. The results of the study showed that the Lamaholot language not only functions as a means of communication, but also as a symbol that describes reality (image theory) and has a meaning determined by its use in various socio-cultural contexts (language games). The phrase "Boru Tana Bojang Kebo Kili Batu" contains philosophical values about fertility, unity, and harmony that are reflected in people's lives. This research contributes to the development of the study of language philosophy in the local context and provides recommendations for efforts to preserve regional languages as intangible cultural heritage.
Co-Authors Banis, Reginaldus Bureni , Stefano Rivaldy Batista Fallo, Yohanes Risaldo Harjon, Losianus Koten, Philipus Ola Risaldo Fallo, Yohanes Sila, Gregorius Yosef Adrianus Lado Hurint