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All Journal Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU) Economic, Management, Business and Accountancy International Journal (EMBAIJ)
Harisuddin
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Influence of Knowledge Management and Product Innovation on Sales in E-Commerce With Price as A Moderator Kamaruddin, Muhammad Junaid; Darnis, Rahmi; Harisuddin
Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal
Publisher : MJK PUBLISHER

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Abstract

The aim of this research is to find out whether knowledge management and product innovation have an impact on e-commerce sales which is moderated by price. As a result of this research, we can gain a better understanding of how individuals with managerial skills can manage all e-commerce activities. We can also learn how they can innovate products by considering customer needs and wants, as well as how much they are willing to pay for the products they sell. The sample used in this research consisted of 100 respondents who came from various educational and community backgrounds. This research is quantitative research using the structural equation model analysis method. The aim of this research is to use high-quality data to show that knowledge management has a positive impact on e-commerce sales and product innovation.  
Strategi Sosialisasi Penjualan Sebagai Solusi Pengembangan UMKM di Desa Pasir Jaya Fauziah; Kamaruddin, Muhammad Junaid; Galuh Sukmaranti; Harisuddin; Sinaga, Andre Frianto; Dewi, Maharani; Zahra, Nabila; Farhah, Nabilla Fitri Assy
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 2 (2025): ABDI DAYA KU Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : MJK PUBLISHER

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Abstract

The real need is that MSME actors need a wider range of purchasing their products, not only in the surrounding environment. This is a real need that inspires and provides the background for community service implementation activities in the form of socialization of sales strategies. In this article, the method used is the consultation method. The consultation method is a method that is carried out by providing material to the audience regarding problems about sales strategies given by lecturers. The results of the marketing strategy socialization activity in Pasir Jaya Village were carried out smoothly and received a good response from the community. Participants who attended included MSME actors, youth groups, and village officials. Through this activity, the public's understanding of the importance of marketing local products is increasing. They began to recognize various promotional approaches, such as the use of social media, attractive packaging designs, and the application of prices that suit market needs.
Co-Authors Darnis, Rahmi Farhah, Nabilla Fitri Assy Fauziah Galuh Sukmaranti Kamaruddin, Muhammad Junaid Maharani, Dewi Sinaga, Andre Frianto Zahra, Nabila