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All Journal Jurnal Ilmu Pariwisata
Bet El Lagarense
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Social Sciences

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ANALISIS PERILAKU WISATAWAN DAN EFEKTIVITAS PEMANDU LOKAL DALAM MENDUKUNG EKOWISATA BERKELANJUTAN DI CAGAR ALAM TANGKOKO Bet El Lagarense; Marthen Tombeg; Stevie Pangkey
Jurnal Ilmu Pariwisata Vol. 4 No. 2 (2025): Jurnal Ilmu Pariwisata
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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Tangkoko Nature Reserve is a primate ecotourism destination with great potential for sustainable tourism development in North Sulawesi. This study aims to analyze tourist behavior and the effectiveness of local guides in supporting sustainable ecotourism. The research employs a mixed methods approach with data collection techniques through structured observation, questionnaires, in-depth interviews, and documentation. Research respondents consist of 350 domestic and international tourists, and 20 local guides. Quantitative data analysis uses descriptive analysis and multiple regression, while qualitative data is analyzed thematically. The results show that tourist behavior in Tangkoko Nature Reserve is dominated by conservation education motivation (82%), rare wildlife observation (78%), and authentic nature experience (75%). The level of tourist environmental awareness is in the high category with an average score of 4.2 out of 5. The effectiveness of local guides in supporting sustainable ecotourism reaches 85%, demonstrated through ecological interpretation skills (88%), effective communication (84%), and conservation education (82%). Regression analysis shows that local guide quality significantly contributes 67% to tourist satisfaction and 72% to pro-conservation tourist behavior. This research recommends strengthening competency-based guide training programs, developing ecotourism guide certification systems, and increasing local community participation in ecotourism management.
Strategi Pengembangan Paket Wisata Bahari Berbasis Kearifan Lokal Di Taman Nasional Bunaken Untuk Meningkatkan Daya Saing Destinasi Sulawesi Utara Bet El Lagarense; Nelson Alexander; Agustinus Walansendow
Jurnal Ilmu Pariwisata Vol. 4 No. 2 (2025): Jurnal Ilmu Pariwisata
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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The development of marine tourism in Bunaken National Park holds significant potential in enhancing the competitiveness of North Sulawesi’s tourism destinations. However, challenges such as ecological pressures, limited community involvement, and inadequate integration of local wisdom into tourism packages hinder destination growth. This study aims to formulate strategies for developing marine tourism packages based on local wisdom to enhance destination competitiveness using participatory approaches, community empowerment, and sustainable conservation. A qualitative approach was adopted, including case study analysis and stakeholder interviews (managers, MSMEs, and tourists). Findings suggest that integrating local cultural elements, enhancing human resource capacity, digital marketing strategies, and multi–stakeholder collaboration are essential to improving destination competitiveness. Strategic recommendations are proposed to support more innovative, inclusive, and sustainable tourism package development. The results contribute to policy development for marine tourism in Indonesia’s marine conservation areas.
Co-Authors Agustinus Walansendow Marthen Tombeg Nelson Alexander Stevie Pangkey