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All Journal IMAGIONARY : Jurnal Seni, Desain dan Multimedia Jurnal Desain
Muhammad Redintan Justin
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Desain wayfinding dan signage kampus berbasis kearifan lokal Lampung sebagai penguatan identitas visual IIB Darmajaya Sigit Yudi Prasetyo; Muhammad Redintan Justin; Ade Moussadecq; Fatih, Muhammad Iqbal
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.1003

Abstract

Perancangan wayfinding dan signage yang efektif harus mempertimbangkan aspek penempatan elemen visual, keterbacaan, konsistensi desain, dan integrasi nilai lokal atau budaya setempat. Penelitian ini bertujuan untuk merancang sistem wayfinding dan signage di lingkungan Institut Informatika dan Bisnis (IIB) Darmajaya yang lebih efektif, komunikatif, serta mencerminkan identitas visual kampus. Permasalahan yang ditemukan pada sistem wayfinding eksisting meliputi ketidakjelasan arah, inkonsistensi warna dan simbol, serta penempatan tanda yang kurang strategis. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode design thinking guna memahami pengalaman pengguna dan konteks spasial kampus secara menyeluruh. Tahapan penelitian mencakup observasi lapangan, wawancara mendalam, analisis tematik, pengembangan konsep desain, pembuatan prototipe digital, serta validasi pengguna. Prinsip desain yang digunakan meliputi simplicity, consistency, visibility, placement, dan accessibility. Hasil penelitian menghasilkan rancangan wayfinding yang menerapkan warna biru, kuning, dan putih sebagai identitas kampus. Desain akhir berupa panduan visual sistem wayfinding kampus yang mencakup sistem zonasi, hierarki informasi, dan peta penempatan signage. Rancangan ini diharapkan mampu meningkatkan kenyamanan navigasi, memperkuat citra institusi, dan menjadi acuan pengembangan sistem wayfinding berbasis budaya di lingkungan pendidikan tinggi.
Visual Identity Design of Nabilla Sulam Usus South Lampung Muhammad Redintan Justin; Nadya Naura Rahmaisya
IMAGIONARY Vol 5 No 1 (2026): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/anmx0e97

Abstract

One of Lampung’s cultural heritage elements that deserves preservation is sulam usus, a unique embroidery technique with high historical and aesthetic value. In this context, visual identity design plays a crucial role as an effective communication tool that conveys cultural values to a broader audience. The purpose of this study is to design the visual identity of Nabilla Sulam Usus as a branding strategy to enhance brand awareness of Lampung’s traditional crafts, particularly sulam usus. The design methods employed in this study include observation, interviews with the business owner, literature review, and SWOT analysis. The design elements developed comprise logo, color scheme, typography, and visual applications across primary and secondary media, such as packaging, brochures, and social media content. The findings of this project indicate that a strong and coherent visual identity reflecting traditional values can build a professional and appealing brand image. This is expected to strengthen Nabilla Sulam Usus’s position in both local and international markets while contributing to the preservation of cultural heritage through visual communication approaches.
Co-Authors Ade Moussadecq Fatih, Muhammad Iqbal Nadya Naura Rahmaisya Sigit Yudi Prasetyo