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Putra, Nofriandi
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Economics, Econometrics & Finance Engineering

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Strategi Distribusi PT. Mitra Adiperkasa TBK (MAP) Putri, Erli Azzahra; Rugasa, Rayhan; Putra, Nofriandi; Rahman, Ahmad Fajri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4143

Abstract

This study analyzes the distribution strategy of PT Mitra Adiperkasa Tbk (MAP) as one of Indonesia's largest retail companies. Distribution plays a crucial role in marketing success, especially in modern retail that faces challenges from changing consumer behavior and digital transformation. This research employs a qualitative descriptive approach through secondary data analysis from company reports, academic literature, and relevant publications. The findings indicate that MAP implements an integrated distribution system by combining roles as license holder, importer, distributor, and retailer. MAP's distribution strategy is characterized by an omni-channel approach integrating physical stores and digital platforms, supported by robust logistics infrastructure and data-driven inventory management. The multilevel distribution channel structure provides operational flexibility while maintaining service quality control. The study concludes that distribution serves as a strategic foundation for MAP's competitiveness in the Indonesian lifestyle retail industry. This research contributes to understanding how distribution strategies can create competitive advantage and enhance customer experience in the modern retail context.
Pengaruh Digital Marketing dan Brand Awareness Terhadap Keputusan Pembelian Melalui Mediasi Kepercayaan Putra, Nofriandi; Kumbara, Vicky Brama; Putri, Della Asmaria
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4215

Abstract

This study aims to analyze the influence of Digital Marketing and Brand Awareness on Purchase Decision, with Customer Trush as a mediating variabel among Shopee users. The population of this research consists of Management studens at UPI YPTK, class of 2022. A quantitative method with a causal descriptive approch was employed. Data were collected through questionnaires distributed to respondents selected via purposive sampling technique. The data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results of thisstudy are expected to demonstrate the extent to which digital marketing strategies and brand awareness effectiveness build consumer trush to enhance online purchase decision.
Co-Authors Putri, Della Asmaria Putri, Erli Azzahra Rahman, Ahmad Fajri Rugasa, Rayhan Vicky Brama Kumbara