Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH MAHASISWA AGROINFO GALUH
mustofa, nanda ali
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Marketing Channels and Factors Affecting the Selling Price of Cassava in Martapura District, Ogan Komering Regency, East Ulu mustofa, nanda ali; Lastinawati, Endang; pusvita, ema
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 13, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v13i1.21760

Abstract

This study aims to analyze marketing channels and identify factors that affect the selling price of cassava in Martapura District, Ogan Komering Ulu Timur Regency. The method used is a survey method with a quantitative approach and descriptive analysis techniques as well as multiple linear regression. Primary data were obtained from 46 cassava farmer respondents who were selected purposively. The results of the study show that there are two main marketing channels, namely: (1) farmers → collectors → factories → consumers, and (2) farmers → collectors → individual businesses → consumers. The first channel has a higher efficiency (11.62%) and a farmers share of 14.06%, compared to the second channel (efficiency of 12.31%, farmers share of 12.63%). The results of the regression analysis showed that the variables of cassava quality and marketing institutions had a significant effect on the selling price, while demand was significant at the level of 10%. Meanwhile, weather variables and production costs did not have a significant effect. These findings show that institutional strengthening and improving product quality are strategic keys in increasing the selling value of cassava at the farmer level. Keywords: Efficiency, Selling Price, Farmer, Cassava Marketing Channel
Co-Authors Endang Lastinawati, Endang Pusvita, Ema