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QUALITY ASSESSMENT OF ORGANIC MENTIK SUSU AND NON-ORGANIC CIHERANG RICE IN CANDIPURO, SOUTH LAMPUNG Handayani, Sri; Zaini, Muhammad; Oktaviani, Anggita Dwi; Marbudi
Agric Vol. 37 No. 2 (2025)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2025.v37.i2.p147-160

Abstract

Rice quality plays an important role in determining market value and consumer preference, particularly as organic rice gains popularity for its health and environmental benefits. This study aimed to evaluate and compare the physical quality of organic Mentik Susu rice and non-organic Ciherang rice according to the Indonesian National Standard (SNI 6128:2015). The research was conducted at the Quality Laboratory of Politeknik Negeri Lampung in August 2025. The analysis involved assessing head rice, broken rice, brewers, damaged grains, chalky grains, colored grains, foreign materials, and unhulled grains. The results showed that both rice varieties met the general requirements for quality rice, with no presence of pests, foreign odors, bran contamination, or harmful chemicals. Based on specific parameters, Mentik Susu met seven out of eight criteria for premium-grade quality, except for head rice, which fell slightly below the 85 percent minimum threshold and was classified as Medium I. In contrast, Ciherang met the Medium I category for several parameters but did not meet the standard for broken rice and brewers due to exceeding maximum limits. The findings indicate that Mentik Susu organic rice has better grain integrity and physical quality compared to Ciherang, although both require improved post-harvest handling-especially during drying and milling, to meet the premium standard. These results highlight the importance of optimizing cultivation and post-harvest management to enhance the competitiveness of local rice varieties in the premium market.
Strategi Pemasaran Kopi Lokal: Peran Brand Experience, Gaya Hidup, dan Value for Money dalam Membentuk Perilaku Konsumen Mahasiswa Lampung (Pendekatan SEM-PLS) As-Sadili, Abu Hasan; Tambunan, Varingan Prianando; Oktaviani, Anggita Dwi; Marbudi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Coffee has transformed into a part of lifestyle and social identity among university students. This study aims to analyze the determinants of students’ coffee-purchasing decisions by focusing on the influence of Brand Experience, Trend-Based Lifestyle, and Value for Money. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine the relationships among variables. Primary data were collected through questionnaires distributed to students in Lampung Province. The results indicate that collectively, the three variables significantly influence purchasing decisions. Among them, Brand Experience emerges as the most dominant driving factor, followed by Trend-Based Lifestyle. Meanwhile, Value for Money also contributes to purchasing power, although its effect is not as strong as the first two variables. The findings conclude that students’ decisions to purchase coffee are shaped by an integration of emotional like experiential appeal, social–trend pressure, and rational value considerations. The study’s implications highlight the importance of holistic marketing strategies for local coffee businesses, not only offering products but also creating strong brand experiences that align with young consumers’ lifestyles
Co-Authors Anggita Dwi Oktaviani As-Sadili, Abu Hasan Handayani, Sri Muhammad Zaini Tambunan, Varingan Prianando