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All Journal Abdi Seni Acintya
Iman, Priaji
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Arts Humanities Social Sciences

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Penguatan Media Promosi Andi Rattan Furniture melalui Fotografi Iman, Priaji; Raina, Pratita Rara; Ridlo, M. Harun Rosyid
Abdi Seni Vol. 16 No. 2 (2025)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v16i2.7186

Abstract

Community service or PKM aims to create a catalogue of Andi Rattan Furniture products as promotion media through product photography. Trangsan Village, as one of the rattan industry centers in Sukoharjo, faces challenges in expanding its market reach, especially for small to medium craftsmen who rely on third parties for access to product export, including Andi Rattan Furniture. The main problems faced were the lack of marketing staff and the minimal use of digital media for product promotion. The participatory action research (PAR) approach is used in this activity to empower partners with solutions in aspects of business management and digital marketing, including product photography training and e-commerce usage. The results of the activity show that through improving business management, creating product catalogs, and activating social media, Andi Rattan Furniture can expand its market reach and increase product competitiveness at local and international levels. Continuous assistance and the implementation of digital marketing strategies are expected to support Andi Rattan Furniture sustainable businesses. Keywords: Creative Economy, Rattan, PAR, Community Service
Traditional Food-Making In Story Photography: Emping Melinjo By Bu Sum, Kartasura Iman, Priaji; Khasanah, Azizah Uswatun
Acintya Vol. 17 No. 2 (2025)
Publisher : Institut Seni Indoensia Surakarta

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Abstract

The creative research entitled “Traditional Food Production in Story Photography: Emping Melinjo by Bu Sum, Kartasura” aims to visualize the traditional production process of emping melinjo so that it can be better understood and appreciated by society, especially the younger generation. Through a narrative photography approach, this work serves as both an educational medium and an effort to preserve cultural values and local wisdom. The object of this work covers the entire process of emping melinjo production, which is still carried out manually using human labor. The creation method includes data collection, exploration, experimentation, production, editing, and presentation. The final work consists of 18 main photographs in 24R size (60 × 90 cm) and 9 supporting photographs in 10RL size (20 × 30 cm). This work is expected to broaden appreciation of the traditional emping melinjo-making process and foster a deeper understanding among younger generations of the cultural values contained within.
Co-Authors Khasanah, Azizah Uswatun Raina, Pratita Rara Ridlo, M Harun Rosyid