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Muftahuddin
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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Determinants Of Repurchase Intention Of Muslim Fashion Products On The Shopee Marketplace Among Generation Z Wirda, Nurul; Umuri, Khairil; Farma, Junia; Muftahuddin; Najla
Scientific Journal of Students Islamic Economics and Business Vol. 5 No. 2 (2024): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/bjfk2d57

Abstract

This study aims to analyze the effect of product quality, prices, shopping experience, and trust on repurchase interest in Muslim fashion products in the Shopee marketplace. The study utilized primary data, with a quantitative approach, and Generation Z in Banda Aceh City as the population. The sample size consisted of 115 respondents, selected using non-probability and purposive sampling methods. The data were analyzed using multiple linear regression with SPSS. The research finding indicate that the price variable had a notable effect on repurchase interest, while the variables of product quality, shopping experience, and trust did not affect repurchase interest. Meanwhile, the variables of product quality, prices, shopping experience, and trust affect repurchase interest simultaneously. In accordance with those findings, the sellers are supposed to prioritize competitive pricing strategies to increase repurchase interest. The merchants are suggested to improve product quality and build consumer trust to increase customer loyalty. Future researchers can probe into the role of each variable in the context of different products and platforms.  Keywords: Muslim clothing, shopee marketplace, generation Z
Analysis of Acehnese Historical and Cultural Content on YouTube Based on Islamic Marketing Ethics Syahrizal, Teuku Muhammad; Najla; Muftahuddin; Meutia Dwi Novita Sari; Nabilah
Jurnal Adabiya Vol. 28 No. 1 (2026): JURNAL ADABIYA
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/adabiya.v28i1.34074

Abstract

The development of digital media has transformed patterns of representation and consumption of history and culture through video-based platforms such as YouTube. This study analyzes the production practices of Acehnese historical and cultural content on the Nata the Kongkow YouTube channel by employing Islamic marketing ethics as the primary evaluative framework. Using a qualitative approach with a case study design, the research draws on content analysis and interviews as a means of confirming analytical findings. The results indicate that content production involves ongoing negotiation between educational objectives, limitations of historical sources, and audience engagement demands. From the perspective of Islamic marketing ethics, content production practices have generally fulfilled the principles of sidq, amanah, bayān, and orientation toward public welfare, although the degree of fulfillment varies according to content objectives and available source constraints. These findings demonstrate that Islamic marketing ethics can function as a reflective framework for assessing digital historical and cultural content practices and provide practical implications for content creators and cultural institutions. Abstrak Perkembangan media digital telah mengubah pola representasi dan konsumsi sejarah serta budaya melalui platform berbasis video seperti YouTube. Penelitian ini menganalisis praktik produksi konten sejarah dan budaya Aceh pada kanal YouTube Nata the Kongkow dengan menggunakan etika marketing syariah sebagai kerangka evaluatif utama. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus melalui analisis konten dan wawancara sebagai sarana konfirmasi temuan. Hasil penelitian menunjukkan bahwa produksi konten berlangsung dalam negosiasi antara tujuan edukatif, keterbatasan sumber historis, dan tuntutan keterlibatan audiens. Dari perspektif etika marketing syariah, praktik produksi konten secara umum telah memenuhi prinsip sidq, amanah, bayān, dan orientasi kemaslahatan, meskipun tingkat pemenuhannya bervariasi sesuai dengan tujuan konten dan keterbatasan sumber yang tersedia. Temuan ini menegaskan bahwa etika marketing syariah dapat berfungsi sebagai kerangka reflektif dalam menilai praktik konten digital sejarah dan budaya serta memberikan implikasi praktis bagi konten kreator dan institusi budaya.
Co-Authors Farma, Junia Meutia Dwi Novita Sari Nabilah Najla Syahrizal, Teuku Muhammad Umuri, Khairil Wirda, Nurul