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All Journal Balance : Jurnal Akuntansi dan Manajemen ABDIMASYA | Jurnal Pengabdian Pada Masyarakat
Riri Wulandari
Universitas Merangin
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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SOSIALISASI MARKETING MIX UNTUK PENINGKATAN PENJUALAN UMKM DI DESA TANJUNG PAUH MUDIK KEC. DANAU KERINCI BARAT Ade Taufan; Riri Wulandari; Angra Melina; Hayati; Dian Andriyani
AbdiMasya | Hira Institute Vol. 2 No. 1 (2024): Juli 2024
Publisher : Hira Institute

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Abstract

The marketing mix socialization service to increase UMKM sales was carried out against the background of the lack of socialization carried out by UMKM actors in Tanjung Pauh Mudik village, West Lake Kerinci District, while the method used in implementing this service was that the service team used lecture, discussion and question methods. answer, after the presenter has delivered the material, the participants can ask directly which things are not clear, and the result of carrying out this service is that almost 80% of UMKM in Tanjung Pauh Mudik Village understand the marketing mix
UMKM KEBUDAYAAN DI KABUPATEN MERANGIN, PROVINSI JAMBI: PELUANG, TANTANGAN, DAN STRATEGI PENGEMBANGAN Riri Wulandari; Gion Ramahdan; Grafika Hijrah Kiska; Irwansyah; Popi Adella
AbdiMasya | Hira Institute Vol. 2 No. 2 (2024): Desember 2024
Publisher : Hira Institute

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Culture-based Micro, Small and Medium Enterprises (MSMEs) have great potential to improve the regional economy while preserving cultural heritage. Merangin Regency in Jambi Province has a rich traditional culture, including arts, crafts, cuisine, and tourist attractions. This article thoroughly examines the potential of cultural MSMEs in the Merangin Regency, highlighting the existing opportunities, the challenges faced, and further growth strategies. This research uses a qualitative approach by utilizing literature reviews, interviews with MSME stakeholders, and government policy analysis. The findings show that the development of cultural MSMEs requires collaborative support from the government, society, and the private sector and the adoption of digital technology to expand market access.
EDUKASI TUGAS DAN FUNGSI OJK KEPADA MAHASISWA UNIVERSITAS MERANGIN Riri Wulandari; Ade Taufan; Angra Melina; Hayati; Gion Rahmadan
AbdiMasya | Hira Institute Vol. 3 No. 1 (2025): Juli 2025
Publisher : Hira Institute

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This program aimed to educate Universitas Merangin students about the duties and functions of the Financial Services Authority (OJK). Using interactive lectures, group discussions, visual media, and consumer complaint simulations, the program provided both theoretical knowledge and practical experience. Evaluation through pre- and post-tests showed a significant increase in students’ understanding of OJK’s role in regulating, supervising, and protecting consumers in the financial services sector. Most participants expressed high satisfaction, indicating the program’s relevance and effectiveness in improving financial literacy.
PENGUATAN UMKM BERBASIS KEARIFAN LOKAL DALAM MENDUKUNG PENGEMBANGAN EKOWISATA DI DESA RENAH ALAI, KEC. JANGKAT Riri Wulandari; Gion Rahmadan; Kusaimah; Hayati
AbdiMasya | Hira Institute Vol. 3 No. 2 (2025): Desember 2025
Publisher : Hira Institute

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This community service program aims to strengthen local wisdom-based Micro, Small, and Medium Enterprises (MSMEs) in Jangkat Region to support sustainable ecotourism development. Jangkat has significant ecotourism potential supported by natural beauty, biodiversity, and rich cultural values; however, local MSMEs have not been optimally integrated into the tourism sector due to limited product innovation, packaging quality, branding, and marketing capacity. The program employed a participatory and sustainable approach through coordination, needs assessment, training, mentoring, and monitoring-evaluation. Activities focused on improving human resource capacity, developing and innovating local products, enhancing packaging and branding, and strengthening both conventional and digital marketing strategies aligned with ecotourism activities. The results indicate increased knowledge and skills of MSME actors, improved product quality and identity based on local wisdom, and stronger integration of MSMEs into the ecotourism value chain. These improvements contributed to greater product competitiveness, expanded market access, and increased community income. Strengthening local wisdom-based MSMEs is therefore an effective strategy to promote sustainable ecotourism, enhance the creative economy, and preserve cultural and environmental values in Jangkat Region.
Pengaruh Price Discount Terhadap Keputusan Pembelian di E-Commerce Shopee Dengan Impulsive Buying Behavior Sebagai Variabel Moderating (Studi: Pengguna E-Commerce Shopee Kab. Merangin) Riri Wulandari; Gion Ramahdan; Nur Anisyah Harahap; Zulpa Adila
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.990

Abstract

Tujuan penelitian menganalisis pengaruh Price Discount terhadap keputusan pembelian, dan mengestimasi Impulsive Buying Behavior memoderasi hubungan antara Price Discount terhadap keputusan di E-Commerce Shopee Kab. Merangin . Penelitian ini menggunakan metode kuantitatif dengan pendekatan correlation research (Yusuf, 2017), bertujuan mengetahui pengaruh price discount (X) terhadap keputusan pembelian (Y), dengan impulse buying behavior (Z) sebagai variabel moderasi. Sampel sebanyak 100 responden dari 123.724 penduduk Kabupaten Merangin, diambil melalui kombinasi cluster sampling dan accidental sampling. Instrumen berupa angket online (25 item). Analisis data dilakukan menggunakan WarpPLS 7.0 dengan metode Partial Least Square (PLS). Hasil penelitian Price Discount berpengaruh positif dan signifikan terhadap Keputusan Pembelian (β = 0,93; P-value = 0,01 < 0,05) dengan kontribusi sebesar 87% (R² = 0,87). Namun, Impulse Buying Behavior tidak mampu memoderasi hubungan tersebut, ditunjukkan oleh kontribusi moderasi yang rendah (R² = 0,48).     The purpose of this study is to analyze the effect of Price Discount on Purchase Decision and to estimate whether Impulse Buying Behavior moderates the relationship between Price Discount and Purchase Decision on Shopee e-commerce users in Merangin Regency. This research uses a quantitative method with a correlational approach (Yusuf, 2017), aiming to determine the influence of price discount (X) on purchase decision (Y), with impulse buying behavior (Z) as a moderating variable. A total of 100 respondents were selected from a population of 123,724 people in Merangin Regency using a combination of cluster sampling and accidental sampling. The instrument used was an online questionnaire consisting of 25 items. Data analysis was conducted using WarpPLS 7.0 with the Partial Least Square (PLS) method. The results show that Price Discount has a positive and significant effect on Purchase Decision (β = 0.93; P-value = 0.01 < 0.05), with a contribution of 87% (R² = 0.87). However, Impulse Buying Behavior does not moderate the relationship, as indicated by a low moderation contribution (R² = 0.48).  
Co-Authors Ade Taufan Angra Melina Dian Andriyani Gion Rahmadan Gion Ramahdan Grafika Hijrah Kiska Hayati Irwansyah Kusaimah, Kusaimah Nur Anisyah Harahap Popi Adella Zulpa Adila