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EDUKASI TUGAS DAN FUNGSI OJK KEPADA MAHASISWA UNIVERSITAS MERANGIN Riri Wulandari; Ade Taufan; Angra Melina; Hayati; Gion Rahmadan
AbdiMasya | Hira Institute Vol. 3 No. 1 (2025): Juli 2025
Publisher : Hira Institute

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Abstract

This program aimed to educate Universitas Merangin students about the duties and functions of the Financial Services Authority (OJK). Using interactive lectures, group discussions, visual media, and consumer complaint simulations, the program provided both theoretical knowledge and practical experience. Evaluation through pre- and post-tests showed a significant increase in students’ understanding of OJK’s role in regulating, supervising, and protecting consumers in the financial services sector. Most participants expressed high satisfaction, indicating the program’s relevance and effectiveness in improving financial literacy.
PENGUATAN UMKM BERBASIS KEARIFAN LOKAL DALAM MENDUKUNG PENGEMBANGAN EKOWISATA DI DESA RENAH ALAI, KEC. JANGKAT Riri Wulandari; Gion Rahmadan; Kusaimah; Hayati
AbdiMasya | Hira Institute Vol. 3 No. 2 (2025): Desember 2025
Publisher : Hira Institute

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Abstract

This community service program aims to strengthen local wisdom-based Micro, Small, and Medium Enterprises (MSMEs) in Jangkat Region to support sustainable ecotourism development. Jangkat has significant ecotourism potential supported by natural beauty, biodiversity, and rich cultural values; however, local MSMEs have not been optimally integrated into the tourism sector due to limited product innovation, packaging quality, branding, and marketing capacity. The program employed a participatory and sustainable approach through coordination, needs assessment, training, mentoring, and monitoring-evaluation. Activities focused on improving human resource capacity, developing and innovating local products, enhancing packaging and branding, and strengthening both conventional and digital marketing strategies aligned with ecotourism activities. The results indicate increased knowledge and skills of MSME actors, improved product quality and identity based on local wisdom, and stronger integration of MSMEs into the ecotourism value chain. These improvements contributed to greater product competitiveness, expanded market access, and increased community income. Strengthening local wisdom-based MSMEs is therefore an effective strategy to promote sustainable ecotourism, enhance the creative economy, and preserve cultural and environmental values in Jangkat Region.