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All Journal Madani Syari'ah: Jurnal Pemikiran Perbankan Syariah. SEJAHTERA: Jurnal Pengabdian Kepada Masyarakat
Arif Andi Prasetya
Institut Ahmad Dahlan Probolinggo
Humanities Economics, Econometrics & Finance Social Sciences Other

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MENEGUHKAN KONSUMSI HALAL DALAM PRAKTIK EKONOMI SYARIAH (STUDI KASUS UMKM KENTANGKU MUSTOFA) Reza Hilmy Luayyin; Mohammad Khuluqin Adim; Arif Andi Prasetya; Ainur Indra Bahtiar
Madani Syari'ah: Jurnal Pemikiran Perbankan Syariah Vol 8 No 2 (2025): Madani Syari'ah: Jurnal Pemikiran Perbankan Syari'ah
Publisher : Institut Binamadani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51476/madanisyariah.v8i2.850

Abstract

Penelitian ini membahas penerapan konsumsi halal dan prinsip syariah dalam praktik usaha mikro, kecil, dan menengah (UMKM) Kentangku Mustofa milik Bapak Zakin. UMKM ini berdiri sejak 8 Desember 2023 sebagai bentuk kemandirian ekonomi setelah beliau gagal diterima kerja pasca kelulusan SMA. Usaha ini tidak hanya berorientasi pada keuntungan, tetapi juga bertujuan memberi manfaat sosial dengan membuka lapangan kerja bagi keluarga dan tetangga sekitar. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus, dengan data utama diperoleh melalui wawancara mendalam. Hasil penelitian menunjukkan bahwa penerapan konsumsi halal dilakukan melalui pemilihan bahan baku bersertifikat halal, pengawasan ketat proses produksi, dan kepemilikan sertifikat halal resmi dari BPJPH. Selain itu, penerapan prinsip syariah juga tercermin dari penggunaan pembiayaan berbasis bagi hasil melalui BMT atau koperasi syariah, serta manajemen usaha yang menekankan kejujuran, transparansi, dan amanah. Keunggulan penerapan ini adalah meningkatnya kepercayaan konsumen Muslim, kemudahan masuk pasar modern, serta keselarasan usaha dengan nilai Islam. Meski demikian, tantangan seperti biaya operasional tambahan untuk menjaga standar halal dan terbatasnya akses pembiayaan syariah masih menjadi kendala. Namun secara keseluruhan, penerapan konsumsi halal dan prinsip syariah terbukti mendukung keberlanjutan usaha, memperluas pangsa pasar, serta membawa keberkahan dalam kegiatan bisnis. Kata kunci: UMKM, konsumsi halal, prinsip syariah, sertifikasi halal, Kentangku Mustofa
Analisis Pengaruh Modal Usaha, Inovasi Produk, dan Strategi Pemasaran terhadap Pendapatan UMKM Kuliner Berbasis SPSS Mohammad Khuluqin Adim; Ainur Indra Bahtiar; Lukmanul Hakim; Miftahul Jannah; Samsul Hadi; Arif Andi Prasetya
Sejahtera: Pengabdian Kepada Masyarakat Vol 1 No 2 (2026): Mei
Publisher : PT Cendekia Education Center

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Abstract

This study aims to analyze the influence of Business Capital, Product Innovation, and Marketing Strategy on MSME Revenue using a quantitative approach through multiple linear regression analysis based on SPSS. The research data were obtained from questionnaires distributed to 25 MSME respondents. The variables studied were Business Capital (X₁), Product Innovation (X₂), Marketing Strategy (X₃), and MSME Revenue (Y). Data analysis techniques used included multiple linear regression, F-test (simultaneous), t-test (partial), and coefficient of determination (R²) to determine the contribution of the independent variables to the dependent variable. The results showed a correlation coefficient (R) of 0.354, indicating a low relationship between Business Capital, Product Innovation, and Marketing Strategy on MSME Revenue. The coefficient of determination (R²) of 0.126 indicates that 12.6% of the variation in MSME Revenue can be explained by the three independent variables, while the remaining 87.4% is influenced by factors outside the study. The results of the simultaneous test (F-test) obtained a significance value of 0.410 (>0.05), indicating that Business Capital, Product Innovation, and Marketing Strategy collectively had no significant effect on MSME revenue. Furthermore, the results of the partial test (t-test) showed that Business Capital had a significance value of 0.308, Product Innovation 0.237, and Marketing Strategy 0.954, indicating that all independent variables individually had no significant effect on MSME revenue. Based on the results of the study, it can be concluded that Business Capital, Product Innovation, and Marketing Strategy did not significantly influence MSME revenue, either simultaneously or partially. Therefore, attention is needed to consider other factors that could potentially influence business revenue, such as service quality, business location, number of customers, and business management capabilities.
Co-Authors Ainur Indra Bahtiar Lukmanul Hakim Miftahul Jannah Mohammad Khuluqin Adim Reza Hilmy Luayyin Samsul Hadi