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ANALISIS YURIDIS TERHADAP TANGGUNG JAWAB LAYANAN CHATBOT BERBASIS AI DALAM PELINDUNGAN KONSUMEN DI ERA DIGITAL Rudi Hartono; Syamsul Efendi; Eka Pratiwi; Jenggis Khan Haikal; Subagio
RESTORATIVE JUSTICE : Jurnal Hukum Universitas Muhammadiyah Kalianda Vol. 1 No. 1 (2025)
Publisher : RESTORATIVE JUSTICE : Jurnal Hukum Universitas Muhammadiyah Kalianda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52655/2knf5n63

Abstract

The rapid adoption of artificial intelligence (AI)-based chatbots in consumer services has given rise to new challenges: inaccuracies (hallucinations), misleading advice, manipulation of consumer choices (dark patterns), breaches of personal data, and difficulties in enforcing liability when harm occurs. This article examines the legal basis for assigning liability to business actors (AI chatbot providers and deployers) using a doctrinal-comparative approach: Indonesian law (Law No. 8/1999 on Consumer Protection; Law No. 27/2022 on Personal Data Protection) compared with developments in the European Union regime (EU AI Act; Digital Services Act) and oversight practices in the United States (FTC). The main findings are: (1) the general framework of business actor liability under the Consumer Protection Law remains relevant to address misrepresentation/negligence in AI-based services; (2) the transparency obligations and risk governance provisions in the EU AI Act provide a “due diligence” model that can be adopted both privately and through regulation; (3) consumer protection authorities should interpret “unfair/misleading practices” to include chatbot interface design and output; (4) the Personal Data Protection Law clarifies the legal basis for the processing of personal data by chatbots. Recommendations: a national guideline specifically for consumer chatbots, mandatory “safety by design” and audit mechanisms, standardized incident notification/handling procedures, as well as compensation and evidence mechanisms based on conversation logs/records.
PERLINDUNGAN HUKUM KONSUMEN TERHADAP TRANSAKSI JUAL BELI MELALUI LIVE STREAMING E-COMMERCE DI INDONESIA Jenggis Khan Haikal
RESTORATIVE JUSTICE : Jurnal Hukum Universitas Muhammadiyah Kalianda Vol. 1 No. 2 (2025): Terbitan September-Desember
Publisher : RESTORATIVE JUSTICE : Jurnal Hukum Universitas Muhammadiyah Kalianda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52655/jrgxtr65

Abstract

The rapid development of live streaming e-commerce in Indonesia has transformed digital buying and selling patterns while simultaneously increasing consumer vulnerability due to the real-time, persuasive, and minimally documented nature of such transactions. This study aims to analyze consumer legal protection in buying and selling transactions conducted through live streaming e-commerce in Indonesia using the Digital Consumer Protection Model. The research employs a normative legal method with statutory and conceptual approaches. The findings indicate that although the Consumer Protection Law, the Electronic Information and Transactions Law, and the Personal Data Protection Law provide a legal foundation for consumer protection, these regulations have not yet fully adapted to the complexities of live streaming e-commerce transactions, particularly in terms of information transparency, multi-party accountability, and dispute resolution mechanisms. Therefore, strengthening digital consumer protection requires a more adaptive system-based approach that responds to the dynamics of the digital economy.