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All Journal Journal of Practical Management Studies Journal of Management and Business Innovation (JOMBINOV)
Yanti S. Giri
Kupang State Polytechnic
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Dynamics of Millennial Consumer Behavior in Online Shopping Decision-Making on the Shopee Marketplace with Scarcity Perception as a Moderating Variable Irience R. A. Manongga; Yanti S. Giri
Journal of Management and Business Innovation Journal of Management and Business Innovation (JOMBINOV): Volume 01, No 01, December 2025
Publisher : CV. Vocezmi Learnov

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65792/jombinov.v1i01.3

Abstract

In recent years, online shopping activity among millennials has shown a very significant increase. The development of digital technology, the intensification of promotional strategies, and lifestyle trends demanding convenience and speed have also contributed to the dominance of this group as active users of various e-commerce platforms, including Shopee. This condition underscores the importance of an in-depth study of the determinants influencing purchasing decisions within this consumer segment. This study aims to analyze the influence of the millennial generation lifestyle on purchasing decisions, with scarcity perception acting as a moderating variable. A total of 96 respondents were involved in this study using the Lemeshow technique and purposive sampling. Data analysis was performed using simple regression and multiple regression analysis (MRA). The research findings indicate that lifestyle has a positive and significant influence on Shopee users' purchase decisions in Kupang City (b = 0.759; p = 0.000; R = 0.724). On the other hand, the moderation test of scarcity perception yielded a negative and non-significant effect (b = -0.001; p = 0.087). However, an R² value of 0.733 indicates that the presence of the moderating variable still contributes to strengthening the relationship between lifestyle and purchase decisions.
Examining the Influence of Social Media Career Education Content on Work Readiness among Final-Year Students: An Empirical Study Septia S. Dioh; Maria S. Lou Kelen; Yanti S. Giri
Journal of Management and Business Innovation Journal of Management and Business Innovation (JOMBINOV): Volume 02, No 02, June 2026
Publisher : CV. Vocezmi Learnov

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65792/jombinov.v2i2.44

Abstract

This study investigates the effect of social media–based career education content on the work readiness of final-year students in Kupang. A quantitative approach was employed using purposive sampling of 217 final-year students exposed to career education content. Data were collected through a structured questionnaire and analyzed using simple linear regression with SPSS 25. This study advances the literature by integrating social learning theory, human capital theory, and uses and gratifications theory to explain how social media operates as a career learning ecosystem. It provides robust quantitative evidence from an underexplored local context, addressing the limited empirical research on digital career education and work readiness. The findings demonstrate that career education content significantly enhances work readiness, highlighting social media as a strategic tool for career development. Educational institutions should incorporate digital learning strategies, while content creators must ensure content credibility and relevance to maximize impact. The study is constrained by a single predictor, cross-sectional design, and localized sample. Future research should adopt longitudinal designs and include additional variables to capture the multidimensional nature of work readiness.
The Effect of Hedonic and Utilitarian Values on the Purchase Intention of Skins in Mobile Legends: A Case Study of Players in Kupang City Jehuda Sir; Yanti S. Giri
Journal of Practical Management Studies Vol. 4 No. 1 (2026): JPMS - March (2026)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.92

Abstract

The monetization of cosmetic virtual goods has reshaped digital gaming economies, raising questions about the evaluative mechanisms underlying non-functional purchases. This study examines the relative influence of hedonic and utilitarian values on the purchase intention of skins in Mobile Legends among players in Kupang City, Indonesia. Grounded in dual-value consumption theory and the theory of planned behavior, the research employs a quantitative explanatory design using multiple linear regression analysis on survey data from active players. The findings reveal that both hedonic and utilitarian values significantly influence purchase intention; however, utilitarian value demonstrates a stronger effect. This result challenges the assumption that cosmetic digital consumption is predominantly hedonic and suggests that rational cost-benefit evaluation plays a decisive role, particularly in non-metropolitan contexts. The study contributes to digital consumer behavior literature by highlighting the contextual hybridity of symbolic and economic value in virtual goods markets.
Determinants of Financial Management Behavior Among Generation Z University Students in Kupang: The Role of Financial Literacy, Financial Technology Adoption, and Financial Self-Efficacy Wihelmina Muni; Septia S. Dioh; Taqwa Sultan; Moni Y. Siahaan; Yanti S. Giri
Journal of Practical Management Studies Vol. 4 No. 1 (2026): JPMS - March (2026)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.144

Abstract

This study examines the determinants of financial management behavior among Generation Z university students in Kupang City by integrating financial literacy, financial technology adoption, and financial self-efficacy within the Theory of Planned Behavior framework. A quantitative explanatory design was employed using survey data from 218 students, analyzed through PLS-SEM. The findings reveal that financial literacy, fintech adoption, and financial self-efficacy significantly influence financial management behavior, both individually and simultaneously. Financial literacy serves as the primary cognitive foundation, self-efficacy strengthens perceived behavioral control, while fintech functions as an enabling contextual factor rather than a deterministic driver. The model demonstrates moderate predictive power, indicating that responsible financial behavior among Gen Z students emerges from the interaction of cognitive, psychological, and technological dimensions. This study contributes to extending behavioral finance research in emerging regional contexts and highlights the need for integrative financial education strategies in higher education institutions.
Co-Authors Irience R.A. Manongga Jehuda Sir Maria S. Lou Kelen Moni Y. Siahaan Septia S. Dioh Taqwa Sultan Wihelmina Muni