Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Journal of Management and Business Innovation (JOMBINOV)
Yanti S. Giri
Kupang State Polytechnic
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Dynamics of Millennial Consumer Behavior in Online Shopping Decision-Making on the Shopee Marketplace with Scarcity Perception as a Moderating Variable Irience R. A. Manongga; Yanti S. Giri
Journal of Management and Business Innovation Journal of Management and Business Innovation (JOMBINOV): Volume 01, No 01, December 2025
Publisher : CV. Vocezmi Learnov

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65792/jombinov.v1i01.3

Abstract

In recent years, online shopping activity among millennials has shown a very significant increase. The development of digital technology, the intensification of promotional strategies, and lifestyle trends demanding convenience and speed have also contributed to the dominance of this group as active users of various e-commerce platforms, including Shopee. This condition underscores the importance of an in-depth study of the determinants influencing purchasing decisions within this consumer segment. This study aims to analyze the influence of the millennial generation lifestyle on purchasing decisions, with scarcity perception acting as a moderating variable. A total of 96 respondents were involved in this study using the Lemeshow technique and purposive sampling. Data analysis was performed using simple regression and multiple regression analysis (MRA). The research findings indicate that lifestyle has a positive and significant influence on Shopee users' purchase decisions in Kupang City (b = 0.759; p = 0.000; R = 0.724). On the other hand, the moderation test of scarcity perception yielded a negative and non-significant effect (b = -0.001; p = 0.087). However, an R² value of 0.733 indicates that the presence of the moderating variable still contributes to strengthening the relationship between lifestyle and purchase decisions.
Examining the Influence of Social Media Career Education Content on Work Readiness among Final-Year Students: An Empirical Study Septia S. Dioh; Maria S. Lou Kelen; Yanti S. Giri
Journal of Management and Business Innovation Journal of Management and Business Innovation (JOMBINOV): Volume 02, No 02, June 2026
Publisher : CV. Vocezmi Learnov

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65792/jombinov.v2i2.44

Abstract

This study investigates the effect of social media–based career education content on the work readiness of final-year students in Kupang. A quantitative approach was employed using purposive sampling of 217 final-year students exposed to career education content. Data were collected through a structured questionnaire and analyzed using simple linear regression with SPSS 25. This study advances the literature by integrating social learning theory, human capital theory, and uses and gratifications theory to explain how social media operates as a career learning ecosystem. It provides robust quantitative evidence from an underexplored local context, addressing the limited empirical research on digital career education and work readiness. The findings demonstrate that career education content significantly enhances work readiness, highlighting social media as a strategic tool for career development. Educational institutions should incorporate digital learning strategies, while content creators must ensure content credibility and relevance to maximize impact. The study is constrained by a single predictor, cross-sectional design, and localized sample. Future research should adopt longitudinal designs and include additional variables to capture the multidimensional nature of work readiness.
Co-Authors Irience R.A. Manongga Maria S. Lou Kelen Septia S. Dioh