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All Journal Wikrama Parahita : Jurnal Pengabdian Masyarakat Buletin Ilmiah Nagari Membangun
Andes Setia
Universitas Andalas
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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PENINGKATAN EFISIENSI KEUANGAN DAN BISNIS ECOPRINT EIKORA MELALUI PELATIHAN DAN PENDAMPINGAN DI PADANG PANJANG Rayna Kartika; Sanda Patrisia Komalasari; Laura Amelia Triani; Rahma Dini Putri; Naila Nurul Afifah; Andes Setia; Fhirasa Istivani
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 1 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i1.714

Abstract

The objective of this activity is to improve the financial management efficiency of UMKM Ekoprint Eikora in Padang Panjang, West Sumatra, through comprehensive training and assistance related to financial management. The main focus is to help partners create more structured financial records, prepare annual budgets, and improve understanding of effective financial management to support the business's stability and sustainability. The methods used include intensive training in daily transaction recording, financial reporting, and operational budget planning. Mentoring is carried out directly through discussions, simulations, and evaluations to ensure optimal understanding in applying a better financial system. The results show that UMKM Eikora successfully improved the efficiency of financial recordkeeping, which was previously done manually, to become more systematic and digital-based. The preparation of the annual operational budget was successfully implemented with better cost control indicators, and the financial team’s ability to understand and use financial reports for business decision-making also significantly improved. This step supports more effective financial management, enhances business stability, and strengthens competitiveness in the market. The conclusion of this activity is that training and assistance in financial management have a positive impact on the efficiency and sustainability of UMKM Eikora. Recommendations for sustainability include further training in financial analysis and regular monitoring of the implementation of the financial system.
Empowering Rural Culinary MSMEs Through Digital Literacy And Branding Strategies Yurniwati Yurniwati; Luciana Luthan; Vima Tista Putriana; Lisa Rahayu; Ghaitsa Nashwa; Ersya Syahira; Andes Setia; Fikra Riberta
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 10 No. 1 (2026): May 2026
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v10i1.11636

Abstract

This community service aimed to help rural culinary MSMEs strengthen their ability to use digital marketing for wider market reach and consistent branding. The program applied a participatory approach through digital literacy training, logo creation, and the use of social media and marketplace platforms. The main beneficiary was Resty Catering & Cake, located in Pesisir Selatan, Indonesia. Activities included on-site training, mentoring, and follow-up monitoring. The results were observed qualitatively and through performance indicators, such as activating two marketplace accounts, publishing promotional content, and initiating online transactions. Within two weeks, the partner recorded five online sales and recruited ten resellers, demonstrating better digital engagement and market access. The results show that digital literacy, combined with technology-based empowerment, has become the primary driver of rural business. The mentoring model introduced here combines branding and digital marketing, offering a practical approach that can be replicated for similar MSMEs to support inclusive economic growth.
Co-Authors Ersya Syahira Fhirasa Istivani Fikra Riberta Ghaitsa Nashwa Laura Amelia Triani Luciana Luthan Naila Nurul Afifah Rahayu, Lisa Rahma Dini Putri Rayna Kartika, Rayna Sanda Patrisia Komalasari Vima Tista Putriana Yurniwati Yurniwati