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All Journal Jurnal Info Sains : Informatika dan Sains
Rianto, Ivan Budi
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Computer Science & IT

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Visual Identity Design for Mas Joko, the Auto Trader Efforts to Increase Brand Awareness Sugiyanto, Lukas; Agustinus, Dhani; Rianto, Ivan Budi
Jurnal Info Sains : Informatika dan Sains Vol. 16 No. 01 (2026): Info sains, 2026
Publisher : SEAN Institute

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Abstract

This research aims to redesign the Mas Joko Pedagang Oto logo and standardize its application through application media. The research method uses research and development with a descriptive approach. The design technique uses Designing Brand Identity while data collection is done by observation and interviews. The results of the redesign of "Mas Joko Pedagang Oto" have a visual identity that is more appropriate to the brand's vision and mission and specific scope and meaning according to the needs and objectives of the Mas Joko Pedagang Oto brand.
Co-Authors Agustinus, Dhani Sugiyanto, Lukas