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All Journal AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam
Azhari, Fachmi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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INOVASI PRODUK DAN PENGARUHNYA TERHADAP KINERJA PEMASARAN UMKM KERAJINAN DI KALIMANTAN TIMUR STUDI KUALITATIF Azhari, Fachmi; Zainurossalamia ZA, Saida
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 5 No 01 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v5i01.2225

Abstract

This research aims to deeply analyze how product innovation practices, encompassing design and functionality dimensions, affect the marketing performance of handicraft MSMEs in East Kalimantan. Increased global competition requires MSMEs to move beyond traditional business models. This qualitative research uses a multi-case study approach in Samarinda and Balikpapan. Data collection was conducted through in-depth interviews with 12 MSME owners successful in innovation, observation, and product artifact documentation analysis. The results indicate that innovation based on customer co-creation and the adoption of sustainable materials significantly enhances brand equity and export market reach. The main scientific finding is that open innovation acts as a crucial mediator between innovation intensity and non-financial marketing performance. The study concludes by emphasizing the importance of knowledge management and collaborative networks to sustain competitive advantage.
PENGARUH KUALITAS LAYANAN ELEKTRONIK ULASAN ELEKTRONIK PROMOSI TERHADAP KEPERCAYAAN PELANGGAN DAN KEPUTUSAN PEMBELIAN LAYANAN PENGANTARAN MAKANAN ONLINE DI SAMARINDA Hadi, Amirul; Ilman, Rizqin; Putra Nugraha, Noviandy; Azhari, Fachmi; Haryanto, Iwan; Firlianzo, Muhammad; Rahmawati, Rahmawati
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 5 No 01 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v5i01.2226

Abstract

This study aims to analyze the effect of E-Service Quality, Electronic Word of Mouth (eWOM), and Promotion on Customer Trust and Purchase Decisions in online food delivery services (GoFood, GrabFood, ShopeeFood) in Samarinda. The growth of the digital economy requires a deep understanding of the factors that drive consumer decisions. This study uses a quantitative approach with a survey method of application users in Samarinda City. The data analysis technique uses Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that E-Service Quality, eWOM, and Promotion had a positive and significant effect on Customer Trust. In addition, the three independent variables, along with Customer Trust as a mediating variable, have a positive effect on Purchase Decisions. These findings indicate that to win the market in Samarinda, service providers must optimize application interfaces, manage customer reviews, and design strategic promotions to build trust that leads to purchases.
Co-Authors Amirul Hadi, Amirul Firlianzo, Muhammad Haryanto, Iwan Ilman, Rizqin Putra Nugraha, Noviandy Rahmawati, Rahmawati ZA, Saida Zainurossalamia