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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Greenation International Journal of Economics and Accounting
Deasy Aseanty
Universitas Trisakti, Jakarta, Indonesia
Economics, Econometrics & Finance

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The Influence of Digital Transformation and Organizational Agility on Business Performance Mediated by Product Innovation Bintang Narpati; Asep Hermawan; Deasy Aseanty
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.650

Abstract

Objective: This study aims to analyze the influence of digital transformation, organizational agility, and knowledge management on the business performance of culinary Micro, Small, and Medium Enterprises (MSMEs) in Bekasi City, with product innovation as a mediating variable, and to identify strategies for maintaining the sustainability of traditional culinary arts amidst competition from foreign food. Research Method: This study used a quantitative approach with a survey design. Data were collected through questionnaires distributed to culinary MSMEs in Bekasi City, selected due to the significant growth of its culinary sector. Data analysis was conducted using statistical methods using Structural Equation Modeling (PLS-SEM), including validity and reliability tests, and path analysis to test the direct and mediation hypotheses. Results: The results indicate that digital transformation and organizational agility have a positive and significant effect on the business performance of culinary MSMEs. Product innovation is proven to mediate the relationship between these three independent variables and business performance, strengthening the competitiveness of MSMEs in the face of globalization trends. Research Implications and Limitations: The practical implications of this research are the need for culinary MSMEs to adopt digital technology and increase organizational agility to support product innovation relevant to the modern market. Theoretical implications include strengthening the dynamic capability theory in the context of culinary MSMEs. Limitations of the research include its focus on Bekasi City, requiring adjustments to generalizations to other regions, and the limited availability of secondary data that may affect the depth of the analysis. Originality: This research provides an original contribution by integrating digital transformation and organizational agility into a single model mediated by product innovation, specifically in the context of culinary MSMEs in Bekasi City. This research also highlights the revitalization of traditional culinary arts in response to shifting consumer preferences due to globalization.
Peran Strategi Pengembangan Organisasi dan Pengambilan Keputusan dalam Meningkatkan Adaptabilitas UMKM di Era Dinamis pada Studi Kasus Noona Hair & Beauty Siti Rohani; Erna Kurniawati; Chairul Akbar Hutasuhut; Sarfilianty Anggiani; Deasy Aseanty
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6804

Abstract

Penelitian ini merupakan penelitian kualitatif untuk mengetahui pengaruh langsung dan tidak langsung antara strategi pengembangan organisasi, strategi pengambilan keputusan dan transformasi digital terhadap adaptabilitas UMKM dengan mediasi organizational agility pada UMKM bidang jasa kecantikan. Manfaat penelitian ini dilakukan untuk membuktikan adanya keterkaitan diantara seluruh variabel. Teknik pengumpulan data dilakukan secara sistematis melalui kombinasi teknik kualitatif yang mencakup wawancara mendalam, observasi partisipatif, dan studi dokumentasi (Ritchie et al., 2024). Wawancara digunakan untuk menggali pandangan dan pengalaman informan secara langsung, sementara observasi dilakukan di lingkungan UMKM untuk menangkap dinamika aktivitas secara alami. Dokumentasi seperti laporan usaha, media promosi, dan catatan kegiatan dianalisis sebagai pelengkap untuk memperkaya data. Berdasarkan hasil penelitian, 7 hipotesis seluruhnya dapat diterima yaitu strategi pengembangan organisasi berpengaruh terhadap organizational agility, transformasi digital & learning berpengaruh terhadap organizational agility, strategi pengambilan keputusan berpengaruh terhadap organizational agility, organizational agility berpengaruh terhadap adaptabilitas UMKM, organizational agility memediasi strategi pengembangan organisasi terhadap adaptabilitas UMKM, organizational agility memediasi strategi pengambilan keputusan terhadap adaptabilitas UMKM dan organizational agility memediasi transformasi digital & learning terhadap adaptabilitas UMKM. Penggabungan cara manajemen, pengembangan organisasi dan pengambilan keputusan dalam satu studi dengan tetap berfokus pada cara bisnis kecil ini bisa tetap lincah dan adaptif di tengah perubahan cepat zaman digital. Noona Hair & Beauty mempunyai strategi khusus dalam mengembangkan usahanya yaitu dengan menggunakan sistem digital dan selalu beradaptasi dengan perubahan di lingkungan bisnis. Melalui strategi pengembangan perusahaan, strategi pengambilan keputusan serta transformasi digital & learning yang tepat, akan membuat usaha ini lebih agile sehingga formula tersebut dapat diterapkan pada UMKM lain dengan bidang usaha serupa.
Co-Authors Asep Hermawan Bintang Narpati Chairul Akbar Hutasuhut Erna Kurniawati Sarfilianty Anggiani Siti Rohani