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p-Index From 2021 - 2026
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All Journal Return : Study of Management, Economic and Bussines Greenation International Journal of Economics and Accounting
Vinandri Hapsari
Universitas Borobudur, Indonesia
Economics, Econometrics & Finance

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The Impact of Green Marketing on the Competitiveness of Local Ecotourism-Based MSME Products Vinandri Hapsari; Heru Subiyantoro
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.676

Abstract

This study analyzes the impact of green marketing on the competitiveness of MSME products based on local ecotourism in Indonesia. The ecotourism industry has experienced significant growth in response to increasing consumer environmental awareness. MSMEs implementing green marketing strategies show enhanced competitiveness through product differentiation and broader market access. The research employs quantitative methods with surveys of 150 ecotourism MSMEs in Java and Bali. Results indicate green marketing has a positive and significant effect on ecotourism MSME competitiveness, with a determination coefficient of 0.742. Green promotion and green product dimensions are dominant factors in enhancing competitive advantage. MSMEs implementing environmentally friendly practices experienced average revenue increases of 34% and market segment expansion up to 45%. Research implications highlight the importance of government support in facilitating environmentally friendly product certification and green marketing education programs for ecotourism MSME actors.
The Relationship Between Poverty and Economic Growth in Developing Countries: An Empirical Analysis and Policy Implications Vinandri Hapsari; Elmiwati
Return : Study of Management, Economic and Bussines Vol. 5 No. 6 (2026): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v5i6.474

Abstract

The relationship between poverty and economic growth remains a central debate in development economics, as many developing countries experience high growth yet still face persistent poverty, raising questions about the effectiveness of growth in reducing poverty. This study aims to empirically analyze the relationship between poverty and economic growth in developing countries, identify factors influencing the effectiveness of growth in reducing poverty, and examine the roles of income distribution, institutional quality, and sectoral composition. The research employed panel data from 24 developing countries for the period 1997-2022 using System Generalized Method of Moments (SGMM) and Two-Stage Least Squares (2SLS). The findings show a strong inverse link between poverty rates and economic growth. Results indicate that poverty levels can be lowered by 0.68% for every 1% increase in GDP per capita growth. However, institutional quality and income distribution have a significant impact on how well growth reduces poverty. Sub-Saharan African countries face difficulties in transforming growth into poverty reduction compared to East Asia and Pacific countries. In conclusion, sustained growth above 3.2% annually, combined with equitable income distribution, strong governance, and agricultural sector development, is essential for maximizing poverty reduction. This study recommends inclusive growth strategies with strengthening distribution systems and investments in education and infrastructure sectors.
Co-Authors Elmiwati Heru Subiyantoro