Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Penelitian IPTEKS
Maharani, Rosdiana
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Social Media Marketing and Product Quality on Purchase Decisions Maharani, Rosdiana; Qomariah, Nurul; Susbiyani, Arik; Martini, Ni Nyoman Putu
Jurnal Penelitian IPTEKS Vol. 10 No. 1 (2025): JURNAL PENELITIAN IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/penelitianipteks.v10i1.2586

Abstract

Marketing management is a crucial aspect in the success of a company, it can attract customer purchasing decisions. Marketing management is the art and science of choosing target markets and building profitable relationships with them, which is done through effective and innovative marketing strategies. This study aims to determine the effect of social media marketing and product quality on purchasing decisions at PT Java Indosinergi Creative. This study is a quantitative study with a research population of PT Java Indosinergi Creative customers. The sample in this study amounted to 100 people. The data collection method used in this study was by distributing questionnaires online. Data analysis used descriptive statistics and inductive statistics. The results of the study showed that 1) social media marketing has a positive and significant effect on purchasing decisions, 2) product quality has a positive and significant effect on purchasing decisions. The results of this study have implications for developments related to purchasing decisions that can increase due to social media marketing and also the good quality of the products produced.
Co-Authors Martini, Ni Nyoman Putu Nurul Qomariah Susbiyani, Arik