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All Journal IJoASER (International Journal on Advanced Science, Education, and Religion) Jurnal Al-Qiyam Jurnal Tana Mana
Asrofi, Hendri
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Religion Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Sales Promotion and Trust on the Decision to Use ShopeePay Digital Wallet on the Shopee Application: A Case Study of Business Faculty Students at Mitra Indonesia University Asrofi, Hendri; Meidasari, Evi; Silvia, Dewi
International Journal on Advanced Science, Education, and Religion Vol 9 No 1 (2026): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v9i1.1457

Abstract

This study aims to determine the Influence of Sales Promotion and Trust on the Decision to Use the Shopeepay Digital Wallet on the Shopee Application. The data used in this study are primary data obtained directly from the source, namely through respondents who filled out the questionnaire and secondary data are previous research, as well as theories and views from several experts that are relevant to the research theme. The analysis technique used is validity, reliability, classical assumptions, hypotheses and multiple linear regression. Based on the results of the analysis, it can be concluded that simultaneously the influence of sales promotion and trust has a significant effect on the decision to use the Shopeepay digital wallet on the Shopee application. Partially, the sales promotion variable has a negative effect on the decision to use and the trust variable has a positive effect on the decision to use. Thus, to increase the decision to use the Shopeepay digital wallet on the Shopee application, sales promotion and trust must be considered
The Influence of Sales Promotion and Trust on the Decision to Use ShopeePay Digital Wallet on the Shopee Application: A Case Study of Business Faculty Students at Mitra Indonesia University Asrofi, Hendri; Meidasari, Evi; Silvia, Dewi
International Journal on Advanced Science, Education, and Religion Vol 9 No 1 (2026): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v9i1.1457

Abstract

This study aims to determine the Influence of Sales Promotion and Trust on the Decision to Use the Shopeepay Digital Wallet on the Shopee Application. The data used in this study are primary data obtained directly from the source, namely through respondents who filled out the questionnaire and secondary data are previous research, as well as theories and views from several experts that are relevant to the research theme. The analysis technique used is validity, reliability, classical assumptions, hypotheses and multiple linear regression. Based on the results of the analysis, it can be concluded that simultaneously the influence of sales promotion and trust has a significant effect on the decision to use the Shopeepay digital wallet on the Shopee application. Partially, the sales promotion variable has a negative effect on the decision to use and the trust variable has a positive effect on the decision to use. Thus, to increase the decision to use the Shopeepay digital wallet on the Shopee application, sales promotion and trust must be considered
The Influence of Sales Promotion and Trust on the Decision to Use ShopeePay Digital Wallet on the Shopee Application: A Case Study of Business Faculty Students at Mitra Indonesia University Asrofi, Hendri; Meidasari, Evi; Silvia, Dewi
International Journal on Advanced Science, Education, and Religion Vol 9 No 1 (2026): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v9i1.1457

Abstract

This study aims to determine the Influence of Sales Promotion and Trust on the Decision to Use the Shopeepay Digital Wallet on the Shopee Application. The data used in this study are primary data obtained directly from the source, namely through respondents who filled out the questionnaire and secondary data are previous research, as well as theories and views from several experts that are relevant to the research theme. The analysis technique used is validity, reliability, classical assumptions, hypotheses and multiple linear regression. Based on the results of the analysis, it can be concluded that simultaneously the influence of sales promotion and trust has a significant effect on the decision to use the Shopeepay digital wallet on the Shopee application. Partially, the sales promotion variable has a negative effect on the decision to use and the trust variable has a positive effect on the decision to use. Thus, to increase the decision to use the Shopeepay digital wallet on the Shopee application, sales promotion and trust must be considered
Co-Authors Meidasari, Evi Silvia, Dewi