Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JEB17 : Jurnal Ekonomi dan Bisnis
Ramadhan, Ach Fariz Surya
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
TINJAUAN SISTEMATIS TENTANG PENERAPAN PRINSIP ETIKA BISNIS PADA UMKM DI DIGITALISASI Rokhmawati, Miftahqul Mauliddia; Ramadhan, Ach Fariz Surya; Hakim, Adi Lukman; nurna dewi, nuning
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 11 No. 01 (2026): Maret
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v11i01.132791

Abstract

This research aims to understand the implementation of business ethics in MSMEs in the era of globalization. Micro, Small, and Medium Enterprises (MSMEs) play an important role in every country, including Indonesia, as they drive the economy and contribute to national development in this era of globalization. Based on the research results, many business actors still lack the implementation of business ethics such as honesty, fairness, and responsibility when selling products directly. This study identifies "How Business Ethics Are Implemented in the Digitalization Era." With increasingly advanced technology, business actors should be able to adapt, as technology is one of the methods that can support the development of a business. This can be realized in the form of promotion and sales through social media, as it will be more effective in increasing consumer attraction, and consumers have ample time to learn about products anytime and anywhere. Using a literature approach and secondary data analysis from national reports, this study found that the implementation of ethical principles such as transparency, honesty, and social responsibility positively impacts reputation and consumer loyalty, which ultimately enhances sales performance. The results of this study are expected to serve as a strategic reference for MSME actors in developing sustainable and ethical digital businesses.Keywords: Digitalization, Business Ethics, and SMEs
Co-Authors Hakim, Adi Lukman Nurna Dewi, Nuning Rokhmawati, Miftahqul Mauliddia