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All Journal Abdimas Langkanae International Journal of Business English and Communication (IJoBEC)
Muh. Nur Iman
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Other

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Pelatihan Penerapan Model Pembelajaran Jigsaw dalam Pembelajaran Bahasa dan Sastra AB Takko Bandung; Munira Hasjim; St. Nursa’adah; Ikhwan M.Said; Tammasse Balla; Rismayanti, Rismayanti; Muh. Nur Iman
Abdimas Langkanae Vol. 5 No. 2 (2025): September-Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jpm.v5i2.539

Abstract

Pelatihan ini bertujuan meningkatkan kemampuan guru di SMA Negeri 8 Bulukumba dalam menerapkan model pembelajaran Jigsaw pada pembelajaran Bahasa dan Sastra Indonesia sesuai Kurikulum Nasional. Masalah yang dihadapi adalah rendahnya partisipasi siswa dan dominasi metode ceramah, sehingga keterampilan kolaborasi, komunikasi, dan berpikir kritis siswa belum optimal. Program pelatihan ini disusun oleh Departemen Sastra Indonesia, Fakultas Ilmu Budaya, Universitas Hasanuddin, dengan pendekatan partisipatif melalui ceramah, diskusi kelompok, simulasi Jigsaw, refleksi, dan peer review. Hasil pelatihan menunjukkan peningkatan pemahaman konsep Jigsaw, kemampuan membagi tugas, mengelola kelompok belajar, serta kepercayaan diri guru dalam menerapkan metode secara mandiri. Meskipun terdapat kendala seperti keterbatasan waktu dan sebagian siswa masih pasif, pelatihan terbukti mampu meningkatkan pembelajaran yang lebih interaktif, membangun budaya kolaboratif, serta memberikan dampak positif pada motivasi, partisipasi, dan keterampilan komunikasi siswa. Pelatihan ini menegaskan efektivitas pendekatan praktis dan partisipatif dalam meningkatkan profesionalisme guru dan kualitas pembelajaran Bahasa dan Sastra
MARKETING MIX STRATEGY IN ATTRACTING PROSPECTIVE HAJJ AND UMRAH PILGRIMS AT PT. RIZQUNA MEKKAH MADINAH Muh. Nur Iman; Seny Luhriyani Sunusi; Himala Praptami Adys
International Journal of Business English and Communication Vol 4 No 2 (2026): April
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/gmpkpg52

Abstract

This study aims to examine the application of marketing mix strategies covering product, price, place, and promotion aspects in attracting prospective Hajj and Umrah pilgrims, as well as to ascertain prospective ‘pilgrims views’ on the marketing strategy implemented by PT. Rizquna Mekkah Madinah. This study uses a descriptive qualitative approach with data collection through semi-structured interviews and direct observation involving marketing staff and prospective pilgrims. The data obtained was analysed through data condensation, data display, drawing and verifying conclusions. The results of the study indicate that the marketing mix strategy implemented has been successful, as evidenced by the availability of various Hajj and Umrah packages, affordable prices in line with the facilities provided, easy access to services through offices, agents, and digital media, as well as active promotional activities through social media and agent networks. In general, prospective pilgrims responded positively because the strategy was considered clear, easy to understand, and in line with their needs. Therefore, it can be concluded that the implementation of an appropriate and integrated marketing mix strategy has a significant impact on increasing the interest and trust of prospective pilgrims in PT. Rizquna Mekkah Madinah.
Co-Authors AB Takko Bandung Hasjim, Munira Himala Praptami Adys Ikhwan M.Said Rismayanti Rismayanti Seny Luhriyani Sunusi St. Nursa’adah Tammasse Balla